Welcome to Ctrl-Alt-Deliver: MSP Service Delivery Mastery.
I’m Jeni Clift, joined by my husband and longtime business partner, Nick. Together, we’ve spent nearly 30 years building, scaling, and eventually exiting our own MSP business.

Over that time, we learned that delivering great service isn’t just about technology — it’s about how you build your culture, keep things simple for clients, and create accountability within your team.

In this episode, we sit down with Brian Dosal — CEO of Strety and co-founder of BrightGauge. From growing up in a family MSP, to building one of the MSP industry’s go-to reporting platforms, to now leading a SaaS company focused on EOS, Brian has lived the journey from startup to successful exit and back again.

Here’s what we covered together:
✅ Why MSPs are really “selling insurance” — and how to keep client reporting simple and effective
✅ How BrightGauge grew by focusing on clarity, culture, and client trust
✅ Why happy people create happy services — and how culture multiplies client success
✅ The danger of over-automation in EOS, and why accountability should always come first
✅ Practical lessons for MSP leaders who want to simplify, scale, and strengthen their business foundations

We created this podcast to share the conversations we wish we’d had more of while running our own MSP — real, practical advice from people who’ve been through the trenches and built businesses that last.

Whether you’re scaling an MSP today, building a SaaS tool, or simply want to strengthen your service delivery, this episode with Brian Dosal is packed with insights you can apply right away.

👉 Connect with Brian on LinkedIn: https://www.linkedin.com/in/bdosal/
🌐 Learn more about Strety: https://strety.com/
🎧 Listen to this and more episodes on Ctrl-Alt-Deliver: https://www.buzzsprout.com/2514171/episodes
🌐 Explore the full archive: https://www.ctrl-alt-deliver.blog/episodes