Welcome to Ctrl-Alt-Deliver: MSP Service Delivery Mastery.
I’m Jeni Clift, joined by my husband and longtime business partner, Nick. Together, we’ve spent nearly 30 years building, scaling, and eventually exiting our own MSP business.

Over that time, we learned that true success in business isn’t just about growth — it’s about building something that can thrive without you. The way you prepare for succession, transition, and even exit determines whether your business remains valuable long after you’ve stepped away.

In this episode, I sit down with Kerry Boulton — Exit Strategy Coach, Value Builder, and former EOS Implementer. Kerry helps founders design businesses that are ready for any future, whether that means selling, succession, or scaling with confidence.

Here’s what we covered together:
✅ Why every business should be “you-proof” — able to run without the founder
✅ How to begin with the end in mind and design your business for future value
✅ The Five Ds that can force an unplanned exit — and how to prepare for them
✅ Why the most important investor in your business is you
✅ Practical steps to future-proof your business 3–5 years before selling

We created this podcast to share the conversations we wish we’d had more of while running our own MSP — real, practical advice from people who’ve been through the journey and built businesses that last.

Whether you’re years away from selling or simply want to strengthen your foundation, this episode with Kerry is packed with insights you can put into action right now.
👉 Connect with Kerry on LinkedIn: Kerry Boulton
🌐 Get her book, The Uncensored Truth about Exit Strategies: Exit Strategy Group
🎧 Listen to this and more episodes on Ctrl-Alt-Deliver: https://www.buzzsprout.com/admin/2514171/episodes
🌐 Explore the full archive: https://www.ctrl-alt-deliver.blog/episodes