Gain a better understanding of the role alternative data plays in personalized marketing strategies.

Hemant Deulkar, Senior Director of Data Driven Marketing sits down for a conversation with John McWilliams, Director of Consultative Solutions to discuss the importance of trust and personalization in driving consumer choice. They emphasize the evolving limitations of traditional credit data and the emerging opportunities presented by alternative data sources.

Download the Datos New Data Perspective Whitepaper from LexisNexis® Risk Solutions to learn more.

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