What started as a personal writing challenge became a movement that's transformed thousands of women's lives. Lindsey Marie Zastro, founder of Powerhouse Women, didn't set out to build one of the most engaged communities in the entrepreneurial space, but her authentic approach to connection has created something truly magical.

In this episode, Lindsey reveals the counterintuitive strategy that built her sold-out 800-person events and die-hard community: making it NOT about her. We dive deep into the difference between building an audience and building a community, how to create aspirational identity around your brand, and why the shedding of relationships is actually necessary for transformation.

Plus, Lindsey gets vulnerable about her journey from "vanilla sister" to fashion icon, the inner child work that healed her performance addiction, and why she's entering a season of pure creative surrender. If you've ever felt like you're performing for love or struggling to build genuine connection in your business, this conversation will shift everything.

In this episode you’ll learn:

• [2:15] The accidental beginning: How a personal writing challenge accidentally launched a million-dollar community business
• [5:47] Why Lindsey puts "arbitrary goals" on some parts of her business but not others (this will surprise you)
• [8:22] The performance trap: How childhood patterns show up in business and the inner child work that healed Lindsey's need to perform for love
• [12:48] The Taylor Swift business lesson that changed how Lindsey shows up at her events (genius)
• [23:40] The "vanilla sister" transformation: How Lindsey went from black hair to fashion icon (and why it matters for your brand)
• [28:17] Aspirational identity: The most powerful thing you can unify people around (works for any business)
• [35:22] Why Lindsey is entering a season of creative surrender and what's next for Powerhouse Women
• [42:58] The hard truth about transformation: Why shedding relationships is necessary for growth

Here are the resources mentioned in the show:

• Follow @lindsey.marieofficial on Instagram!
• Follow @powerhouse_women on Instagram!
• Powerhouse Women Event - August 15-17 at Scottsdale, Arizona
• Watch the demo and join Desire AI

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