Want to start a podcast but terrified your first episodes will be terrible? Good news: they will be. And that's exactly why you should start anyway. Jessica Burgio launched her podcast during COVID with mediocre equipment, zero followers, and a whole lot of fear. Four years later, she's built a thriving business and a ride-or-die community through the power of podcasting.

In this episode, Jessica shares her complete roadmap for starting and growing a podcast that builds community and generates revenue. You'll learn why your "awful" first episodes are your greatest teacher, how to batch content so you're not scrambling every week, the marketing strategy Lewis Howes still uses on his massive show, and how to pivot your podcast when it stops feeling aligned. Jessica reveals the raw truth about building her show from 0 to 300+ episodes, including her cringiest moments and biggest wins.

If you've been sitting on a podcast idea, this is your sign to start.

In this episode, you’ll learn:

• [02:53] Jessica's journey from hairstylist to business mentor and borrowing belief from mentors
• [10:00] Starting Beauty Inspires Beauty during COVID and rebranding to Unscripted
• [27:33] Cringiest podcasting moments: bad audio and wrong guests
• [30:00] Practical tips for starting your podcast today
• [35:00] Marketing strategies that work, including Lewis Howes' personal outreach tactic
• [40:00] Attraction marketing: how to draw your ideal listeners to you
• [45:00] Advice for creatives stuck in the middle of a pivot

Here are the resources mentioned in the show:

• Follow @jessicaburgio on Instagram
• Follow @unscriptedthepodcast on Instagram
• Join the 21-Day Creativity to Cash Flow Challenge ($1/day for 21 days of actionable sales strategies)

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

1. Click here to review the show on Apple podcast or your favorite platform
2. Select “Ratings and Reviews” and “Write a Review”
3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Social:

Follow @Flourish_Thrive on Instagram

Follow @iamtracymatthews Instagram

Follow Flourish & Thrive Facebook