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Mastering agency niching: How to boost your pipeline and navigate AI, with Steve Guberman

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Manage episode 495814702 series 3009195
Content provided by Jenny Plant and Jenny Plant - Account Management Skills Ltd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jenny Plant and Jenny Plant - Account Management Skills Ltd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Welcome to Episode 142. I'm chatting with Steve Guberman. With over 25 years in the creative, marketing, advertising, and public relations industry, including a decade spent running and eventually selling his own successful agency, Steve now channels his expertise into coaching agency owners. As the founder of Agency Outsight, Steve helps owners unearth their challenges, define their goals, and conquer them all, enabling them to build and run the agency of their dreams.
During this chat, we cover the biggest challenges agency owners are facing today, namely:
- pipeline pressures
- the impact of AI
- the hot topic of niching
- why strong account management remains key to the growth and longevity of your client relationships
- the powerful impact of humility and empathy in agency leadership
- and practical advice on initiating meaningful conversations to re-engage with your clients.
You can connect with Steve Guberman via LinkedIn: https://www.linkedin.com/in/agencycoach/ or https://www.linkedin.com/company/agency-outsight/
And find more information on the Agency Outsight website: https://www.agencyoutsight.com/ and podcast: https://www.agencyoutsight.com/podcast/
You can find more podcast episodes, more details about my account retention and growth training, and subscribe to my newsletter on my website: https://www.accountmanagementskills.com
  continue reading

142 episodes

Artwork
iconShare
 
Manage episode 495814702 series 3009195
Content provided by Jenny Plant and Jenny Plant - Account Management Skills Ltd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jenny Plant and Jenny Plant - Account Management Skills Ltd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Welcome to Episode 142. I'm chatting with Steve Guberman. With over 25 years in the creative, marketing, advertising, and public relations industry, including a decade spent running and eventually selling his own successful agency, Steve now channels his expertise into coaching agency owners. As the founder of Agency Outsight, Steve helps owners unearth their challenges, define their goals, and conquer them all, enabling them to build and run the agency of their dreams.
During this chat, we cover the biggest challenges agency owners are facing today, namely:
- pipeline pressures
- the impact of AI
- the hot topic of niching
- why strong account management remains key to the growth and longevity of your client relationships
- the powerful impact of humility and empathy in agency leadership
- and practical advice on initiating meaningful conversations to re-engage with your clients.
You can connect with Steve Guberman via LinkedIn: https://www.linkedin.com/in/agencycoach/ or https://www.linkedin.com/company/agency-outsight/
And find more information on the Agency Outsight website: https://www.agencyoutsight.com/ and podcast: https://www.agencyoutsight.com/podcast/
You can find more podcast episodes, more details about my account retention and growth training, and subscribe to my newsletter on my website: https://www.accountmanagementskills.com
  continue reading

142 episodes

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