Best Creative Agency Account Manager Podcasts (2025)

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How adding account management impacted an event production agency, with Cameron Magee 56:50

9h ago56:50

56:50

Welcome to episode 137. If you’ve ever wondered when’s the right time to introduce an account manager role into your agency - or how that change might impact the way you serve clients - this episode is for you. I’m joined by Cameron Magee, founder of event production agency avad3, trusted by clients such as Walmart and the White House. He shares wi…

1
Affiliate Network Strategies Reimagined: Building Better Relationships & Results 32:56

4h ago32:56

32:56

In this episode of the Affiliate Marketing Podcast, Gaurav Arora shares his extensive experience in the affiliate marketing industry, discussing the evolution of affiliate networks, the importance of direct partnerships, and the need for strategic segmentation in affiliate programs. He emphasises the significance of building relationships with acco…

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From Setup to Scale: Growing Affiliate Programs the Right Way 33:32

5d ago33:32

33:32

On this week's Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Cindy Shen, Head of Account Management, EMEA at Everflow. With over 20 years of marketing experience, Cindy brings a unique perspective from traditional marketing to the affiliate space. Together, they explore how breaking down departmental silos and fostering cross-tea…

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86. Why Client-Agency Relationships Fail - And How to Fix Them w. Drew McLellan 39:05

7d ago39:05

39:05

In-house marketers and agency leaders don’t always speak the same language - but when they do, the results can be game-changing. In this episode, host James Lawrence sits down with Drew McLellan, CEO of the Agency Management Institute, to unpack what makes agency relationships thrive or fail. Whether you're managing one agency or several, or consid…

1
Inside the US and UK Affiliate Landscape with Graeme Boase, Account Director at Growth HQ 52:03

7d ago52:03

52:03

Pack your bags, we’re heading across the pond! In this episode, Todd Crawford sits down with Graeme Boase, Account Director at Growth HQ, to explore how to build an affiliate A-team and the key differences between affiliate marketing in the U.S. and the U.K. To start, they break down how the maturity of each market is shaping the role, influencing …

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Not Just a Moment: Why Affiliate Marketing is Everything 21:30

12d ago21:30

21:30

In this introductory episode of Season 21 of the Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing for Everflow. They discuss the importance of tracking and attribution, the challenges brands face in recognising the full value of affiliate partnerships, and the need for a broader understanding of custom…

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From employee to advocate: Why account managers should build a personal brand, with Claudia Cardinali 48:49

18d ago48:49

48:49

Welcome to episode 136. We’re talking about a topic that’s becoming a real game-changer for creative agencies - the power of personal branding and employee-generated content. If you're an account manager, this one's especially for you. Clients are increasingly choosing to work with people, not just businesses. So the way you show up online can dire…

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Affiliate Trends Unpacked: What We’ve Learned This Season 36:56

20d ago36:56

36:56

As Season 20 of the Affiliate Marketing Podcast concludes, host Lee-Ann Johnstone looks back at the wealth of insights shared by industry trailblazers across ten compelling episodes. From content creators who stumbled into affiliate marketing and now command audiences of millions, to targeted approaches for finance and B2B markets, Season 20 delive…

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85. How to Build Desire in Luxury and Property Markets w. Giverny Reid 29:17

21d ago29:17

29:17

People don’t buy luxury for utility. In high-end markets, purchase decisions are driven by emotion, identity and status - not features or price points. For marketers in the high-end space, this changes everything. In this episode of Smarter Marketer, Giverny Reid - Director at creative property marketing firm &Only and former Creative and Marketing…

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Why Brand Trust is the Currency of the Future with Brianna Doe, Founder of Verbatim 55:53

21d ago55:53

55:53

When it comes to trust, it can take years to build and seconds to break. While this might feel like common sense when it comes to consumer-brand relationships, it's possible to overlook how crucial trust is in the brand-creator relationship. With a passion for this topic backed by a deep understanding, Brianna Doe, founder of Verbatim, joins Dave t…

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How Big Affiliate Programs Keep Growing! 40:17

27d ago40:17

40:17

We’re back with another enlightening episode of the Affiliate Marketing Podcast. This week, Irina Makarova, CMO at PIN-UP Partners, shares her experience transitioning from FinTech to iGaming. Irina shares how PIN-UP Partners maintains its market-leading position through community building, transparency, and strategic market expansion. This convers…

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Smaller, Faster, More Human: The Future of Agencies, with Carl Smith 46:46

30d ago46:46

46:46

Welcome to episode 135. There’s a quiet shift happening in the agency world - and today’s episode gets right into it. More and more agencies are choosing to stay lean, move faster, and build businesses that are not just profitable - but more human. And that shift is changing everything, from how we use AI, to how we lead, to what it means to be an …

1
Scaling Your Affiliate Program Using Content on Performance 30:56

1M ago30:56

30:56

In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Jodie Millward, the Agency Partnerships Lead at Linkby. They discuss the evolution of affiliate marketing, focusing on the shift from traditional CPA models to CPC-driven content. Jodie shares insights on how Linkby empowers brands, especially smaller ones, to ac…

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84. State of the Pitch 2025 w. Darren Woolley 44:45

1M ago44:45

44:45

The agency pitch process is one of the most important - yet deeply flawed - aspects of the marketer-agency relationship. In this Smarter Marketer Podcast episode, Host James Lawrence talks about the realities of modern-day pitching with someone who’s been at the coalface for decades: industry veteran Darren Woolley, Founder and CEO of TrinityP3. Da…

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B2B Affiliate Marketing Strategies for Global Growth 31:12

1M ago31:12

31:12

In this episode, Lee-Ann Johnstone interviews Alexander Feist, Head of Affiliate Marketing at Sage, discussing the rapid growth of B2B affiliate marketing. They explore the importance of building strategic partnerships, the challenges of global program execution, and the need for innovative commission structures. Alexander shares insights on creati…

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The Impact of AI on SEO agencies, with Kevin Gibbons 44:55

2M ago44:55

44:55

Welcome to episode 134. I spoke to Kevin Gibbons, founding director of Re:signal, a specialist ecommerce SEO agency, driving organic search growth for clients including Under Armour, FatFace and ASICS. Kevin frequently writes/speaks within the search industry. Kevin covers: - how AI is shaking up SEO and what that means for agencies and their clien…

1
Navigating Finance Partnerships: Insights from Finder’s Stephen Davis 31:38

2M ago31:38

31:38

In this episode, Lee-Ann Johnstone interviews Stephen Davis from Finder.com, discussing the intricacies of finance affiliate marketing. Stephen shares his journey into the finance sector, the current state of the industry, and the importance of understanding user behaviour. The conversation also covers effective pitching strategies for affiliate ma…

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#EP179 - Why Marketing Plans Fail 8:11

2M ago8:11

8:11

Send us a text Hello everyone and welcome back to the Marketing Freaks podcast! In this week’s episode, I’m talking about the importance of having a plan. This sounds so incredibly obvious, and most of you will indeed have a plan. The problem usually comes with sticking to that plan. Stick around for a chat through how to a) write a better plan and…

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83. Emails with Mailchimp: The Power of First-Party Data, AI, Great Creative and More w. Anthony Capano 34:27

2M ago34:27

34:27

Email marketing might not be the newest toy in the digital toolbox, but it’s still one of the most powerful. In a time when AI is transforming how we work and big platforms are making it harder for businesses to own audience relationships, marketers are turning back to the basics - and doing them better. Host James Lawrence sits down with Anthony C…

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How to Scale Your Influencer Program from the Ground Up with Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint 38:06

2M ago38:06

38:06

Need to transform your performance partnerships channel, or more dauntingly, build it from the ground up? A certainly big task, but one Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint knows incredibly well. In this episode, Todd sits down with Natasha, to explore how the brand has evolved its influencer marketing stra…

1
Fake Reviews & Filtered Feeds: Why Trust is the New Marketing Currency 31:10

2M ago31:10

31:10

In this podcast episode, Lee-Ann Johnstone interviews Greta Dunne, founder of Marker Video, discussing the importance of authenticity in marketing. They explore the rise of micro-influencers, the impact of user-generated content, and how brands can leverage authentic content to build trust with consumers. The conversation also touches on the role o…

1
#EP178 - How To Turn Around A Failing Ad Account 23:43

2M ago23:43

23:43

Send us a text Welcome to this week’s episode! I’m joined by Sophie Khan from our paid social team and we’re going to be talking about how to turn around a failing, or declining ad account. This is such an important topic, because no matter how good you are at paid media, at some point you are going to be faced with a challenging situation. To summ…

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AI for Non-Techies: How to Leverage Automation Without Losing Creativity 34:22

2M ago34:22

34:22

In this podcast episode, host Lee-Ann Johnstone speaks with Heather Murray, an AI marketing specialist, about the growing presence of AI in the industry. They explore the challenges of AI adoption, its impact on content creation and outreach, and the uncertainty surrounding its role in marketing jobs. Heather introduces her 3Cs framework for AI pro…

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#EP177 - Building In-House Creative Agencies & Running Creative At Specsavers, Julia Arenson 31:57

2M ago31:57

31:57

Send us a text Welcome back to the marketing freaks podcast! This week I'm joined by Julia Arenson and we talk all things creative operations, building in-house agencies, running creative at Specsavers, agency vs in-house and a whole heap more. Throughout the episode Julia talks through her extensive experience of running creative operations, and d…

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82. Rethinking Search: Google vs ChatGPT, Attribution, Audiences and the Future w. Rand Fishkin 51:27

2M ago51:27

51:27

Digital isn’t what it used to be and neither is marketing. In this episode of Smarter Marketer, James welcomes back industry legend Rand Fishkin, Co-Founder and CEO of Sparktoro, to cut through the noise as they discuss the flawed logic of traditional attribution models, the pitfalls of over-relying on Google and the importance of audience-first ma…

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Diversifying Your Partnership Strategy for Scale with Stephanie Harris, CEO of PartnerCentric 34:34

2M ago34:34

34:34

A one-dimensional partnership program won’t cut it anymore. In this episode, Todd sits down with Stephanie Harris, CEO of PartnerCentric, to explore how brands can build a stronger, more diverse partnership strategy by integrating affiliates, creators, and customer advocates. They discuss the opportunities of converging creators with affiliates, th…

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#EP176 - The CMO Series Pt3, How To Communicate Marketing With The Board 20:29

2M ago20:29

20:29

Send us a text Welcome to the third and final instalment our 3x part CMO series on the Marketing Freaks podcast! In this final episode of the series, we're discussing how to communicate marketing at the board level. This is something that a lot of people new into their careers find challenging, and this episode is really designed to help! We very m…

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How CSS Publishers Can Boost Your Affiliate Program Sales 32:26

2M ago32:26

32:26

In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Joep van den Boer from Shoparize about the role of CSS (Comparison Shopping Services) in affiliate marketing. They discuss the importance of CSS in enhancing visibility on Google Shopping, the technical requirements for working with CSS publishers, and the evolut…

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The AI business consultancy, with Tom Head 52:52

2M ago52:52

52:52

Welcome to episode 133. I'm chatting with Founder of G3NR8, Tom Head, about how AI is impacting business. G3NR8 is a consultancy for a new age, innovating business with AI. Tom has spent two decades in digital and built multiple 7 figure agencies. He’s worked with brands such as Red Bull Racing, JP Morgan, Tesco, and The Guardian and is now helping…

1
#EP175 - The CMO Series Pt2. Financial Planning, Building Budgets & How To Set Targets 23:09

2M ago23:09

23:09

Send us a text Welcome to the second instalment our 3x part CMO series on the Marketing Freaks podcast! This week on the podcast, we are releasing not one BUT THREE episodes with the wonderful Lauri Joffe. In this second episode, we talk through the CMOs role in planning budgets, the finances behind marketing and how to set achievable yet ambitious…

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#EP174 - The CMO Series Pt1, What is The Role Of A CMO? 18:13

2M ago18:13

18:13

Send us a text Welcome to our 3x part CMO series on the Marketing Freaks podcast! This week on the podcast, we are releasing not one BUT THREE episodes with the wonderful Lauri Joffe. Lauri has an amazing amount of experience as a CMO, working at Sears, American Freight and more. In this first episode we discuss the role of a modern day CMO, the pr…

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SEO Volatility & Affiliate Growth: How Publishers Are Adapting 32:16

3M ago32:16

32:16

In this episode, Lee-Ann Johnstone interviews Luke Watkin from MVF Global, discussing the current landscape of affiliate marketing, including the challenges posed by recent SEO changes, the integration of AI, and the impact of regulatory shifts. They explore the importance of diversification in marketing strategies and share insights on successful …

1
#EP173 - How to Make Your Creative Stand Out from the Competition 31:57

3M ago31:57

31:57

Send us a text In this episode of the Marketing Freaks, Jon interviews Joshua Gonzalez, a former performer turned content and product marketing expert. They discuss the importance of injecting personality and creativity into brand content to stand out in a crowded digital space. Joshua shares insights from his career journey—from theatre and social…

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81. The Power of Account-Based Marketing w. Paola Piccinno 41:15

3M ago41:15

41:15

Broad-reach campaigns are simply not enough sometimes. Account-Based Marketing (ABM) is emerging as an extremely effective strategy for businesses that are seeking deeper engagement, stronger relationships with their prospective clients and higher-value deals. But what does it really take to run an effective ABM program? Host James Lawrence sits do…

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How to run strategic marketing campaigns for your agency 1:24:03

3M ago1:24:03

1:24:03

Welcome to episode 132. This one will be particularly interesting and useful for you if you are responsible for marketing your agency's services. Agencies are experts in the field of marketing and are always focused on our clients’ marketing success. But how often do we seek an external perspective on how we are marketing our own agency services? S…

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How Getty Images Builds Seamless B2B Partnerships with Peter Orlowsky, Senior VP of Strategic Partnerships at Getty Images 44:56

3M ago44:56

44:56

Seamlessly integrating a service into the customer journey is the ultimate goal for most businesses, but finding the right way to do it is key. The best way to reach your audience might be through a partner already in their path, creating a win-win for both brands and the customer. In this episode, Dave sits down with Peter Orlowsky, Senior VP of S…

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The Art of Media Buying and How That Fits Into Your Affiliate Program 29:39

3M ago29:39

29:39

In this episode of the Affiliate Marketing Podcast, host Lee-Anne Johnstone and guest Paul Fernandez from The Growth Guys discuss the evolving landscape of media buying for 2025. They explore the significant impact of AI and automation on advertising strategies, the importance of creativity in campaigns, and the necessity of understanding audience …

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#EP172 The Number One Secret That Will Transform Your Marketing 23:13

3M ago23:13

23:13

Send us a text Welcome back to this week's episode on the Marketing Freaks podcast! This week we're discussing marketing secrets that will help you transform your marketing. Join us to find out what you need to do to make your marketing as effective as possible and see real business growth from your efforts. In particular, the world of performance …

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Simplifying Complex Strategies: Growing an Audience to 25 Million Followers 33:40

3M ago33:40

33:40

In this episode, Lee-Ann Johnstone interviews Marty Englander, a digital nomad and expert in affiliate marketing. Marty shares his journey into the world of digital marketing, detailing how he accidentally stumbled into affiliate marketing while seeking tutorials on a software product. He discusses the power of affiliate marketing and how it can tr…

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#EP171 - How to Make Sales Love Your Marketing, with Kate Neuens 36:58

3M ago36:58

36:58

Send us a text In this episode of the Marketing Freaks podcast, Jon sits down with Kate Neuens, Senior Digital Marketing Manager at Frontegg, to explore the complexities of B2B marketing in businesses with long sales cycles. Jon & Kate discuss the challenges of aligning marketing and sales, the impact of different lead generation channels, and prac…

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80. Marketing Under Pressure: Managing Stress, Sleep and Decision-Making w. Dr. Jemma King 56:21

3M ago56:21

56:21

In marketing, deadlines are relentless and expectations are high. It’s critical to manage stress and make clear-headed decisions under pressure. In this episode of Smarter Marketer, host James Lawrence chats with Dr. Jemma King - founder of BioPsychAnalytics and expert in stress, resilience and high performance. Having worked with elite organisatio…

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How GenAI is transforming pharma marketing & healthcare communications 1:12:45

3M ago1:12:45

1:12:45

Welcome to episode 131. If you are a healthcare communications agency owner, or an account manager working in healthcare communications, and you're looking to stay ahead in the ever-evolving world of pharmaceutical marketing, then this episode is for you. I'm joined in the studio by Jonathan Gwillim and Kate Eversole from PharmaBrands. They are the…

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Season 6 Exclusive Kick-Off: Dave & Todd’s Lessons Learned & What’s Ahead 44:14

3M ago44:14

44:14

It’s time to kick off Season 6! In this episode, Dave and Todd sit down together for the first time ever to rewind and reflect on the standout themes from Season 5, after speaking with nine highly accomplished industry titans. Get ready to hear their biggest takeaways from Season 5 and dive into all the essential learnings from an action-packed sea…

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The Affiliate Marketing Playbook: Key Insights from This Season's Guests 31:18

3M ago31:18

31:18

Here we are with another season finale for the Affiliate Marketing Podcast which, thanks to our listeners, has reached 500,000 downloads… and counting! Lee-Ann takes us through what resonated the most from each guest in a highlights-packed episode. Topics ranged from: brand partnerships, CRO, social media gurus and the common success and downfalls …

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#EP170 - How To Be a Great Manager, with Paddy Moogan 32:19

3M ago32:19

32:19

Send us a text Welcome back to the Marketing Freaks. It's been an extended break, but we're back to bring you industry insights from some of the key figures in the industry. In this episode of the Marketing Freaks podcast, Jon is joined by Paddy Moogan, consultant, agency leader, and author of The New Leader newsletter, to unpack what it really tak…

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Adult Affiliate Marketing Strategies 28:22

4M ago28:22

28:22

Content Warning: Adult Themes This episode contains discussions of adult themes, including topics related to the adult industry and sexual wellness. It is intended for individuals aged 18 and over. Listener discretion is advised. In this episode, Lee-Ann interviews Adam Fung from Lovehoney, exploring his journey into affiliate marketing and the uni…

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79. Persuasion, Manipulation and Behavioural Psychology: How Consumer Choice is Shaped w. Dan Monheit 48:52

4M ago48:52

48:52

In marketing, there exists a fine line between influencing decisions and crossing into manipulation. The difference? One builds trust while the other erodes it. Host James Lawrence chats with Dan Monheit, Chief CX Thinker at Thinkerbell and former CEO of creative behavioural science agency HardHat, about applying behavioural science principles like…

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Why agencies needs a people and culture plan, with Theresa Carter 43:16

4M ago43:16

43:16

Welcome to episode 130. I’m joined by Leadership Coach and People & Culture Consultant, Theresa Carter. Agencies are people businesses, so it's essential to the success of the agency to attract and recruit the right people with the right skills for the right roles. And this also means that, as the agency grows, the needs of the business change. For…

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Scaling Smarter: Inside the World of High-Impact Ecommerce Strategies 41:56

4M ago41:56

41:56

This week, Lee-Ann chats with Khaled Mostafa, the co-founder of Beckett Stores, who shares his unique journey in the e-commerce and affiliate marketing space. Khaled discusses his early experiences with dropshipping, the importance of leveraging platforms like TikTok and Instagram, and the strategies he employs to grow his audience and drive sales.…

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Secrets to Building Loyal Affiliate & Customer Audiences 36:23

4M ago36:23

36:23

In this episode, Lee-Ann interviews Holly Hayes, a digital marketing expert, discussing her journey in influencer marketing and social media. Holly shares insights on building shareable content, maintaining community engagement, and the importance of storytelling in marketing. The conversation also delves into strategies for affiliate managers to c…

Podcasts Worth a Listen

Creative Agency Account Manager Podcasts

Podcasts Worth a Listen