Luc talks about his “Mad Men” roots and why advertising and design in Quebec are so unique. Plus, he shares how work for the government can get you on the international stage. C’est malade!

ABOUT OUR GUEST:

In 2004, Luc and his friends founded the Quebec City office of LG2. Since then, they've created a fun place to find great ideas. Luc has led his teams on many projects recognized on the national and international scene like Cannes, D&AD, London Internationals, One Show and Clios. I've also been lucky enough to sit on numerous amazing juries including Cannes, One Show and Clios.

Luc fell in love with creativity at 4 years old, when his dad brought home a storyboard for a TV spot. That passion continued to grow at Cossette where he worked on General motors, pharma accounts and McDonald’s. Now, Luc leads a group of many different talents who are brilliantly solving all sorts of problems for the Société de l'assurance automobile du Quebec, CAA, Beneva, Familiprix, Canac hardware, the Quebec government and the Quebec dairy board.

Luc has always been proud to contribute to the success of LG2, which is now the largest independent agency in Canada.

But more importantly, he will continue to create the way he always has - with the heart of a 4-year-old.

ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.

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