Go offline with the Player FM app!
129. What 12-Year Olds Can Teach the Creative Industry - with Gabriel Araujo, Creative Director at Havas Lynx
Manage episode 467224022 series 2740219
What’s the last advertisement you simply can’t forget? In this episode, WGSN’s Create Tomorrow host, Cassandra Napoli, learns from Havas Lynx’s Creative Director, Gabriel Araujo, about advertisers’ evolving role in capturing consumer’s short attention spans and why he enjoys collaborating with young and old to bring ideas to life.
From generative AI and its ethical implications plus the effectiveness of IRL brand activations to cultivating joy to progress consumer culture, Gabriel shares his insights on crafting ads that resonate well. Find out how and why WGSN’s brand strategies – Advertising, the rising Slow Advertising, and Restorytelling adding unique cultural value – and local, not global campaigns are driving advertising.
138 episodes
Manage episode 467224022 series 2740219
What’s the last advertisement you simply can’t forget? In this episode, WGSN’s Create Tomorrow host, Cassandra Napoli, learns from Havas Lynx’s Creative Director, Gabriel Araujo, about advertisers’ evolving role in capturing consumer’s short attention spans and why he enjoys collaborating with young and old to bring ideas to life.
From generative AI and its ethical implications plus the effectiveness of IRL brand activations to cultivating joy to progress consumer culture, Gabriel shares his insights on crafting ads that resonate well. Find out how and why WGSN’s brand strategies – Advertising, the rising Slow Advertising, and Restorytelling adding unique cultural value – and local, not global campaigns are driving advertising.
138 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.