Best WGSN Podcasts (2025)

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152. Anyone for Salmon Sperm? WGSN’s Top Trends for 2026 29:54

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2d ago29:54

29:54

In this episode, WGSN’s CEO Carla Buzasi is joined by Head of Marketing, Events and Culture Forecasting Cassandra Napoli and VP of Content and Director of Beauty Clare Varga to discuss 2026’s top trends. They delve into Beauty’s secret ingredient tipping the scales, salmon sperm, plus digital privilege, the slow punk movement and the rise of unseri…

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CEO in the Hot Seat: WGSN’s Year in Review 20:03

5h ago20:03

20:03

In this special episode of Lives of Tomorrow, host Akeem Nicol discovers 2025’s highlights from WGSN CEO Carla Buzasi. They reflect on WGSN’s major achievements; acquiring BevAlc industry leader IWSR and launching WGSN TikTok Dashboards. Carla reveals insights on adapting to consumer behaviour changes, the impact of tariffs and the importance of hu…

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Anyone for Salmon Sperm? WGSN’s Top Trends for 2026 29:54

2d ago29:54

29:54

In this episode, WGSN’s CEO Carla Buzasi is joined by Head of Marketing, Events and Culture Forecasting Cassandra Napoli and VP of Content and Director of Beauty Clare Varga to discuss 2026’s top trends. They delve into Beauty’s secret ingredient tipping the scales, salmon sperm, plus digital privilege, the slow punk movement and the rise of unseri…

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The Story Behind WGSN’s Colour of 2026 – Transformative Teal 26:59

10d ago26:59

26:59

In this Lives of Tomorrow episode, WGSN’s CEO Carla Buzasi and Head of Colour, Material, Finish (CMF) Reiko Morrison delve into the fascinating world of CMF design, focusing on WGSN’s Colour of the Year for 2026, Transformative Teal. Reiko shares her journey as a CMF designer and the rigorous process of selecting the WGSN Colour of the Year, reveal…

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151. Influence Redefined - Trust, Authenticity and the Future of Marketing 30:08

16d ago30:08

30:08

In this Create Tomorrow episode, host Cassandra Napoli explores the evolving landscape of influence with industry leaders Brandon Perlman and Jennifer Wilder Perlman from Social Studies. We explore how CEOs have long been the original influencers. Brandon and Jennifer talk about the importance of authenticity in marketing and how the creator econom…

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Future Consumer 2028 - Navigating Tomorrow’s Trends 28:28

24d ago28:28

28:28

In this episode, WGSN CEO Carla Buzasi explores the Future Consumer 2028 Forecast with Ella Hudson, Head of Consumer and Macro Forecasting, Insight at WGSN. We explain the four key consumer personas: the Ascendants, Keepers, Restorers and Challengers, and discuss how these groups will shape the future of consumer behaviour. Find out about the impor…

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150. From Runway to Reality – The Digital Fashion Revolution 26:16

1M ago26:16

26:16

In this Create Tomorrow episode, host Cassandra Napoli and Matthew Drinkwater, head of the Fashion Innovation Agency at London College of Fashion, discuss the convergence of technology and fashion. Matthew explores how emerging technologies like augmented reality, digital fashion and AI are transforming the industry and education. The conversation …

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From Crisis to Community – How Climate Change Unites Us 27:57

1M ago27:57

27:57

In this episode of Lives of Tomorrow hosted by WGSN CEO Carla Buzasi, we explore the pressing issue of climate change and its impact on our daily lives. Our guests, Allyson Rees, senior lifestyle strategist and Matt Zara, consumer tech strategist share insights on how communities are adapting and the role of brands in fostering resilience. We discu…

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149. Getting on Board with the Movers and Shapers of Surf Culture 26:44

1M ago26:44

26:44

In this Create Tomorrow episode, host Cassandra Napoli, surfboard shaper Donald Brink and former Surfer Magazine writer Gabe Sullivan discuss surfing’s cultural shift from a niche pastime to a mainstream sport. Donald and Gabe uncover the role of surf shapers in crafting sustainable surfboards and the growing inclusivity within the surf community, …

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Redefining Masculinity Through Fashion 27:29

2M ago27:29

27:29

In this Lives of Tomorrow episode, WGSN CEO Carla Buzasi explores the evolving landscape of menswear with WGSN Menswear Strategist Isaiah Isaac. Discover how new representations of masculinity are reshaping fashion trends, from colours and fabrics to societal influences. Isaiah explores the intersection of personal expression and style, offering in…

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148. Fandoms & Franchises – The Future of Cultural Connections 27:15

2M ago27:15

27:15

In this episode, host Cassandra Napoli, WGSN’s Head of Kidswear Erin Rechner and Senior Cultural Strategist Liz Tan delve into the cultural moments set to define 2026 and beyond, offering insights into how brands can strategically embed themselves into these pivotal happenings. We explore the future of fandoms, the rise of women in sports and the i…

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Trends & Traditions: India's Festive Season Unwrapped 28:30

2M ago28:30

28:30

In this episode, WGSN’s CEO Carla Busazi and India Senior Strategist Nandini Swaminathan explore the diverse, year-long celebrations in India where Diwali is the highlight. They discuss the evolving cultural traditions where going online drives discovery, shoppability and purchase, enabling easy and convenient festive shopping through quick commerc…

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147. The Rise of 'If You Know, You Know' Shopping Networks with Lizzie Wheeler 28:35

2M ago28:35

28:35

Join host Cassandra Napoli as she delves into the evolving world of fashion with Lizzie Wheeler, a resale expert and founder of Archival Bridal Studio. In this episode, Lizzie shares her journey from wholesale to the forefront of the resale market, exploring the rise of IYKYK (if you know, you know) shopping networks and the growing demand for cura…

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Shunning the Sunscreen Stigma for Skincare among Men 25:19

3M ago25:19

25:19

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146. From Towels to Treasures – Royal Native’s Upcycling Story 27:25

3M ago27:25

27:25

In this Create Tomorrow episode, host Cassandra Napoli dives into the world of upcycled fashion with Hilary Star de Roy, founder of New York-based Royal Native. Amid the fast-paced trend cycle, Hilary stays true to her brand’s ethos of sustainability and community building. Hilary shares her unique journey of transforming vintage textiles into soug…

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How Gen Z is Mixing Up Drinking Habits 30:46

3M ago30:46

30:46

In this Lives of Tomorrow episode, WGSN CEO Carla Buzasi explores how Gen Z’s evolving drinking habits are reshaping the alcohol landscape by focusing on flexibility, moderation and community amid the rising sober curious movement. Join WGSN Food & Drink Content Director Jen Creevy and IWSR COO Consulting & Consumer Insights Richard Halstead distil…

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145. Launderette NYC and its Fresh Spin on Third Spaces 28:47

3M ago28:47

28:47

Create Tomorrow host Cassandra Napoli invites Launderette NYC’s founders Ireland McCaughey and Ben Razin to discuss their transformation of traditional laundromats into vibrant community spaces. Turning conventional laundry practices into an outsourced service, they deliver solutions for modern lifestyles. They redefine consumer experiences by brid…

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Solo Living in Asia and the Companionship Economy 28:19

4M ago28:19

28:19

Lives of Tomorrow host and WGSN CEO Carla Buzasi welcomes WGSN Asia Futures and Cultural Strategist Alison Ho to explore the transformative trend of solo living in Asia and its global implications. Alison explains how this shift is reshaping societal norms, influencing economies and creating opportunities in pet parenting and AI companionship. Lear…

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144. How Gob’s Mycelium Earplugs are Breaking the Mould 31:34

4M ago31:34

31:34

Create Tomorrow host Cassandra Napoli hears from Gob founder Lauryn Menard.about how her company is disrupting the earplug industry with mycelium-based products, emphasising the importance of accounting for an item’s end of life in design. Learn about the challenges of green marketing, avoiding greenwashing and the role of educational, visually ent…

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The Fear Factor: Understanding Today’s Consumer Psyche 25:14

4M ago25:14

25:14

Join WGSN CEO Carla Buzasi and Cultural Strategist and Foresight Lead at WGSN, Martina Rocca, as they discuss the emerging mindset of heightened fear affecting consumers today. From eco-anxiety to the fear of AI and changing relationship dynamics, discover how these fears are shaping consumer behaviour, and how businesses can adapt by fostering emo…

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143. Rural Art for Urban Hearts 23:30

4M ago23:30

23:30

In this Create Tomorrow episode, host Cassandra Napoli speaks to Rurban founder Rebecca Hui about bridging global communities with corporations and spotlighting traditional crafts while integrating AI. Explore the innovative Rurban Library curation and discover how it represents and integrates Indigenous art into the retail industry. Rebecca highli…

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Full Stream Ahead – the Media Consumption Movement 31:35

5M ago31:35

31:35

In this episode of Lives of Tomorrow, WGSN’s CEO Carla Buzasi and Senior Marketing Strategist Rebecca Rom-Frank discuss how streaming has overtaken cable in the US, the influence of smart TVs and the future of live sports streaming. Gain insights into the cultural implications of this media evolution for both brands and consumers, including the gro…

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142. First a Human, Then a Parent 31:09

5M ago31:09

31:09

Create Tomorrow podcast host Cassandra Napoli invites co-founders of motherhood platform Spread the Jelly, Amrit Tietz and Lauren Levinger, to discuss the complexities of modern motherhood. From maternal ambivalence and tradwife to navigating identity, they expose the stickiness of how societal expectations have shifted from the 1950s to today. Amr…

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Gen Alpha Fashion and Avatar Twinning 27:39

5M ago27:39

27:39

In this episode, WGSN CEO Carla Buzasi invites Head of Kidswear, Erin Rechner to reveal kidswear trend directions and the powerful influence of Gen Alpha on fashion. From joyful dressing and gamified fashion to the rise of digital avatars, learn how this tech-savvy generation is outfitting the industry. We dive into the Gen Alpha behaviours driving…

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141. Beauty & the Beef – Vegan Reversal in Food & Beauty 26:51

5M ago26:51

26:51

Create Tomorrow podcast host Cassandra Napoli discusses the intriguing Vegan Reversal trend with insights from Senior Beauty Strategist Pia Fisher and Food and Drink Strategist Katharine Schub at WGSN. As consumers increasingly crave protein and animal-derived ingredients, this shift is reshaping the food, drink and beauty industries. Discover how …

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Data Storytelling – from Numbers to Narratives 32:40

6M ago32:40

32:40

WGSN CEO Carla Buzasi invites Canva Head of Europe Duncan Clark to discuss the evolution of design and data storytelling. He highlights the role of AI in democratising design, the importance of visual communication and how to transform data into compelling narratives. Duncan also explores the emotional aspects of storytelling through data, the futu…

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140. Sparking Socially Conscious Connections 28:20

6M ago28:20

28:20

Create Tomorrow host Cassandra Napoli welcomes Lauren Scott-Harris to discuss how EARNT connects brands with social causes through volunteerism. Lauren emphasises how to leverage social consciousness in marketing to create meaningful connections between consumers and brands. As consumer interest in social good and the role of influencers evolve, La…

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The Energisers – The Beauty of Play 27:17

6M ago27:17

27:17

WGSN CEO Carla Buzasi invites WGSN VP of Content and Director of Beauty Clare Varga to discuss the key trends and consumer personas that will shape the beauty market by 2027. Enter The Energisers – a playful and optimistic consumer group revolutionising the beauty industry. Clare explores how innovative products, community engagement and the signif…

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139. Stitching Together Fashion and Wellness 25:41

6M ago25:41

25:41

Create Tomorrow host Cassandra Napoli invites founder of SkinSeries Rosie Broadhead and WGSN foresight lead Martina Rocca to discuss the intersection of wellness and textiles. As consumer priorities are shifting towards health and wellbeing in their clothing choices, find out how biomaterials in fashion impact sustainability and skin health. Rosie …

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Raising Boys Today, Shaping Men Tomorrow 35:05

6M ago35:05

35:05

WGSN CEO Carla Buzasi speaks to author and filmmaker Ruth Whippman about how masculinity is transcending traditional gender stereotypes and the challenges boys face in contemporary society. They explore the importance of open discussions about masculinity, emotional expression and connection, and the need for empathy among boys. Ruth uncovers cultu…

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138. Turning on Sexual Wellness with Audio Erotica 30:13

7M ago30:13

30:13

Create Tomorrow host Cassandra Napoli welcomes Quinn’s CEO and founder Caroline Spiegel to share how audio erotica is evolving sexual wellness. Appealing to female audiences, Quinn addresses market gaps through content diversity, emphasising the importance of community engagement and real-life connections. Caroline discusses popular themes and the …

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The Hunger for Nostalgia 29:41

7M ago29:41

29:41

In this episode, WGSN’s CEO, Carla Buzasi, and Lifestyle Strategist, Hannah Allan, discuss the evolving food trends among Millennials, focusing on their preferences for nostalgia, comfort food and health-conscious fresh convenience. Hannah shares insights into how Millennials are navigating their busy lives with low-fuss meals while prioritising so…

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137. What’s next for the Phygital Experience? 21:45

7M ago21:45

21:45

Cassandra Napoli, Create Tomorrow’s host, welcomes Rajni Jacques, Snapchat’s Global Head of Fashion and Beauty, to share about the rise of digital fashion. They discuss how brands are leveraging AR to engage younger audiences amid shifts in values and expectations, especially among Generation Alpha. Rajni emphasises the importance of self-expressio…

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Understanding the Future Consumer: Key Personas for 2027 32:21

7M ago32:21

32:21

In this episode, WGSN CEO Carla Buzasi speaks to Allyson Rees, Senior Consumer Lifestyle Strategist at WGSN, about the future of consumer behaviour, focusing on the trends and personas that will shape shopping experiences by 2027. Allyson shares the four key consumer personas: Privacy Keepers, Conventionalists, New Independence and Energisers, each…

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136. Changing the Course: Golf’s Big Cultural Swing 27:01

8M ago27:01

27:01

How can you round up a community to build your brand and disrupt industries? Create Tomorrow host Cassandra Napoli welcomes Modi Oyewole and Josh Hubberman, co-founders of golf community Swang, to discuss how they are evolving the future of golf as an inclusive and community-driven activity. Amid the cultural shift in golf, Josh and Modi break down…

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The Luxury of Going Offline 31:54

8M ago31:54

31:54

The speed of tech is driving our desire for more real-life experiences. In this episode, WGSN CEO Carla Buzasi speaks with Ella Hudson, head of research at WGSN, about why and what this will mean for us in the future. From technology’s limitations and the importance of emotional connections to the need for intentional technology use, they explore h…

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135. Under the Covers of Cosmopolitan and Seventeen 26:52

8M ago26:52

26:52

Legacy media is entering a new era as Gen Z has grown up and is coming to power. Create Tomorrow host Cassandra Napoli invites editor-in-chief of Cosmopolitan and Seventeen, Willa Bennett to discuss her vision for evolving iconic magazines to resonate with younger audiences amid the changing media landscape. Community engagement remains all-importa…

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The Impact of Tariffs on Consumer Behaviour and Business Strategies 27:26

8M ago27:26

27:26

In this episode of Lives of Tomorrow, WGSN’s CEO, Carla Buzasi, and Head of Events and Marketing, Cassandra Napoli, discuss the implications of global trade uncertainty on supply chains, consumer behaviour, and business strategies. They explore how tariffs are affecting pricing, the potential for more sustainable practices in the fashion industry, …

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134. Climate Storytelling for Trust and Transparency 27:10

9M ago27:10

27:10

In this episode, Create Tomorrow host Cassandra Napoli hears from Nicole Loher, the founder of Climate Communications Collective C3, about brands’ responsibilities in climate storytelling, the challenges of greenwashing, and the evolving landscape of climate education. Nicole highlights the importance of effectively translating scientific data into…

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From Cave Walls to Chatbots – Gen AI and Culture 27:12

9M ago27:12

27:12

Gen AI is nothing new; it’s just a natural continuation of the historical practices of cultural mixing and preservation. This is the argument from Martin Puchner, Harvard professor and award-winning author. In this episode, Carla Buzasi, WGSN’s CEO, and Martin discuss the evolution of culture in the context of Gen AI and digital advancements. Liste…

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133. From Dua Lipa to Diwali – Welcome to WGSN Events + Culture 27:46

9M ago27:46

27:46

In this episode, WGSN’s Create Tomorrow host, Cassandra Napoli is joined by Content Director of Insight Joe McDonnell and Senior Strategist of Events, Liz Tan, to discuss the launch WGSN’s new platform to help brands navigate key events impacting consumer behaviour. Revealing the criteria for featuring significant events, evolving traditions, and c…

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132. Say Yes to the Vintage Dress 29:58

9M ago29:58

29:58

Gen Z brides are redefining wedding style with a passion for individuality and one-of-a-kind pieces often found in secondhand stores. Our host, Cassandra Napoli, invites Sidney Morgan-Petro, Head of Retail and Buying at WGSN and Lily Kaizer, founder of by-appointment vintage bridal salon Happy Isles to dive into the evolving world of vintage bridal…

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Conducting Leaders 32:02

9M ago32:02

32:02

What can business leaders learn from stepping onto the conductor’s podium? In this episode, Carla Buzasi, WGSN’s CEO, and Peter Hanke, classical conductor, Oxford University lecturer and coach for executives explore the surprising links between music and the evolving future of leadership. Peter reveals how wielding the conductor’s baton teaches lea…

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131. NFL’s Fashion Touchdown 30:23

9M ago30:23

30:23

How can the NFL grow its league now and in the future? In this episode, Cassandra Napoli, WGSN’s, and Kyle Smith, the NFL’s first Fashion Editor explore how fashion can boost connections with fans – particularly younger audiences and women. He shares insights on the NFL’s strategic move into fashion, the importance of authentic athlete representati…

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Bridging the Say-Do Gap with Circular Solutions 24:13

10M ago24:13

24:13

Want to shop sustainably but your budget is holding you back? In this episode, Carla Buzasi, WGSN’s CEO and Petko Tashev, co-founder of The Home of Sustainable Things delve into the ‘Say-Do Gap’ where consumers express concern for the environment but act differently due to the cost-of-living crisis. Reframing consumption, they discuss innovative so…

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130. Rolling in Soft Adventure with GrlSwirl 28:12

10M ago28:12

28:12

How can brands work with creatives to land successful campaigns with strong relationships? Our host Cassandra Napoli invites GRLSWIRL’s CEO and Co-founder, Lucy Osinski, and Co-founder and Chief of Global Community/Partnerships, Kelsey Harkin, to share how their women-led group skate cultivates Collective Effervescence through inclusive empowerment…

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How Gen Z is Redefining Consumer Trends in APAC 30:41

10M ago30:41

30:41

What makes Gen Zs in APAC unique and what drives them? In this episode, WGSN’s CEO, Carla Buzasi, and Asia Futures and Cultural Strategist, Alison Ho, reveal how this market values local and regional cultures, evolves spending habits, and redefines living and working. Amid a rapidly changing economic environment, they discuss how this group cautiou…

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129. What 12-Year Olds Can Teach the Creative Industry - with Gabriel Araujo, Creative Director at Havas Lynx 25:17

11M ago25:17

25:17

What’s the last advertisement you simply can’t forget? In this episode, WGSN’s Create Tomorrow host, Cassandra Napoli, learns from Havas Lynx’s Creative Director, Gabriel Araujo, about advertisers’ evolving role in capturing consumer’s short attention spans and why he enjoys collaborating with young and old to bring ideas to life. From generative A…

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Optimising How We Feel in Body and Mind 20:30

11M ago20:30

20:30

What does wellness mean to you? Does how you look matter more than how you feel? In this episode, we’ll uncover ways to care for body and mind in today’s fast-paced world. Joining WGSN’s CEO Carla Buzasi in this episode is Co-founder of Pillar Wellbeing, Harry Jameson. Discover his journey from elite coaching to co-founding a game-changing brand th…

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128. Welcome Generation Beta! 27:29

11M ago27:29

27:29

Gen Beta will be the first to grow up in an AI-driven world, raised by Gen Z and Zellennial parents who are rethinking digital childhoods amid technology’s influence. Born between 2025 and 2040, Betas will be shaped by hyper-personalised tech, sustainability, and ethical innovation – forcing brands to progress Gen Alpha strategies. We explore Gen B…