In Episode 8 of Crave – The IFDA Podcast, sales leadership coach and Blueprint founder Julien LeBlanc shares tactical advice for navigating sales and leadership in today’s rapidly changing foodservice landscape.

Julien speaks directly to DSRs, DSMs, and marketing teams looking to elevate their performance, through technology, storytelling, and stronger human connections. This episode is packed with real-world examples, including how Lego and Domino’s redefined their businesses, and what foodservice pros can learn from hospitality greats like Eleven Madison Park.

Topics covered include:

• Why soft skills are making a comeback
• Selling through stories that are retellable
• How to handle objections with confidence
• AI and e-commerce tools that free up time
• The mindset shifts that drive long-term growth
• What “your hot dog moment” means for value delivery
• Habits and 1% improvements that separate great DSRs

📘 More about this episode: https://ifdaonline.org/crave-podcast/episode/sell-lead-coach-in-2025-julien-leblanc/

Learn more about Crave – The IFDA Podcast and future episodes: https://ifdaonline.org/crave-podcast/