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Purpose vs. Profit: Cuyana Co-Founder Shilpa Shah on Why Sustainability Has to Make Business Sense

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Manage episode 304993586 series 2993874
Content provided by Crash Course Fashion. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crash Course Fashion or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
How do you navigate the opposing forces of business and sustainability? How can you stay true to your values while profitably building and scaling a purpose-driven fashion brand that's good for people, planet, and profit? In this episode of the Crash Course Fashion podcast, Brittany Sierra talks with Cuyana co-founder Shilpa Shah about why the Cuyana's ethos of "fewer, better" is more than a marketing message, the key to scaling a profitable purpose-driven fashion brand, her thoughts or greenwashing and critics, and why Cuyana doesn't lean on sustainability when communicating with their customer.
  continue reading

24 episodes

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iconShare
 
Manage episode 304993586 series 2993874
Content provided by Crash Course Fashion. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crash Course Fashion or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
How do you navigate the opposing forces of business and sustainability? How can you stay true to your values while profitably building and scaling a purpose-driven fashion brand that's good for people, planet, and profit? In this episode of the Crash Course Fashion podcast, Brittany Sierra talks with Cuyana co-founder Shilpa Shah about why the Cuyana's ethos of "fewer, better" is more than a marketing message, the key to scaling a profitable purpose-driven fashion brand, her thoughts or greenwashing and critics, and why Cuyana doesn't lean on sustainability when communicating with their customer.
  continue reading

24 episodes

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