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How to Deliver on Transparency to Meet Customer Demands and Avoid Greenwashing with Gordon Renouf

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Manage episode 305543206 series 2993874
Content provided by Crash Course Fashion. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crash Course Fashion or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
The fashion supply chain is infamously opaque, but brands and retailers are increasingly working to meet customer demands for greater transparency and reducing their negative social and environmental impacts. However, considering how intricate and nuanced the fashion supply chain is and that sustainability can mean something completely different from customer to customer and brand to brand — where should the industry focus its sustainability efforts? In this episode of the Crash Course Fashion podcast, Brittany Sierra talks with Good on You co-founder Gordon Renouf about what it means to be a truly transparent fashion brand including, how brands and retailers can authentically engage in the sustainability conversation and avoid the greenwashing trap to meet customer demands for sustainability. Show Notes: https://bit.ly/2ZqC5lz
  continue reading

24 episodes

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Manage episode 305543206 series 2993874
Content provided by Crash Course Fashion. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crash Course Fashion or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
The fashion supply chain is infamously opaque, but brands and retailers are increasingly working to meet customer demands for greater transparency and reducing their negative social and environmental impacts. However, considering how intricate and nuanced the fashion supply chain is and that sustainability can mean something completely different from customer to customer and brand to brand — where should the industry focus its sustainability efforts? In this episode of the Crash Course Fashion podcast, Brittany Sierra talks with Good on You co-founder Gordon Renouf about what it means to be a truly transparent fashion brand including, how brands and retailers can authentically engage in the sustainability conversation and avoid the greenwashing trap to meet customer demands for sustainability. Show Notes: https://bit.ly/2ZqC5lz
  continue reading

24 episodes

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