Creating a winning outbound sales culture starts with the right ingredients.

In this episode, Todd Busler, Co-Founder and CEO of Champify, breaks down the six key ingredients for creating a successful outbound sales motion. He talks about the importance of commitment, setting clear expectations, and maintaining a rigorous process.

Todd also highlights how focusing on talent, performance management, and continuous testing can accelerate growth.

It’s a practical look at the essential elements that drive a thriving outbound sales culture.

In this episode, you’ll learn:

• The six ingredients for establishing a thriving outbound sales culture
• Why a top-down commitment is crucial to success
• Best practices for skill development and talent management

Things to listen for:

(00:00) Introduction

(02:26) Six essential ingredients for outbound success

(04:34) Establishing a consistent operating cadence for strategy

(05:29) Role of revenue operations and support for success

(09:23) Motivating the team with rewards and recognition

(13:02) Acquiring top talent and effective hiring strategies

(15:02) Consistent performance management practices

(17:21) No single solution; strong culture is key

(18:23) Focus on cold calling and AI preparation