If you think outbound is dead, you’re either lying or you’re bad at it. Quotas keep rising, your people are grinding, and the pipeline isn’t growing. It’s an equation that drives you mad. While everyone wants more opportunities, only a few know how to build an outbound culture that delivers. I’m Todd Busler, former VP of Sales, now co-founder of Champify, and I’ve spent my career sharpening how to build a company pipeline that’s self-sufficient. On this show, I’m talking to sales leaders who ...
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Champify Podcasts
Conversations with early employees at startups, and how they figured it out...or didn't... Cover art: Vic de Aranzeta...Music intro: Alex MakeMusic
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How To Create Accountability Without Burning Out Your Sales Team with Jade Campbell
41:02
41:02
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41:02Few people have reshaped an outbound culture quite like Jade Campbell. Now leading mid-market sales at Envoy, she’s spent the last six years building the company’s SDR function, shifting the org from inbound-heavy to outbound-driven, and managing one of the highest-output AE teams in SaaS. In this conversation with Todd Busler, Jade breaks down the…
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What Great Founders Get Wrong About Sales with Liam Mulcahy
44:46
44:46
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44:46Few people have observed as many go-to-market strategies as Liam Mulcahy. The Operating Partner at Kleiner Perkins has led sales at MongoDB, helped founders at Unusual Ventures find product-market fit, and has a front-row seat to what separates breakout companies from the rest. In this conversation with Todd Busler, he shares how top sellers should…
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Finding Green Space in Complex Sales Orgs with Scott Peyser, VP-Ops at CBTS
31:16
31:16
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31:16Outbound success doesn’t come from working harder; it comes from focusing smarter. In this conversation with Todd Busler, Scott Peyser discusses how they built systems that keep their operations running smoothly, from pipeline inspection frameworks to compensation levers to disciplined outbound cadences. After leading large teams at Dell, helping U…
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What It Took to Get 400 New Customers a Month with Terry Falk
46:35
46:35
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46:35Many sales leaders come from quota-carrying roles. Terry Falk started as a corporate lawyer. Now VP of Software Sales at 8am, he oversees a team closing 400 new customers every month. He shares with Todd Busler how legal training shaped his approach to sales and why his time managing complex contracts helped him think clearly under pressure. He als…
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Making Your Sales Process the Product with Meredith Chandler
39:00
39:00
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39:00Most outbound messaging gets ignored, Reps miss their quota, and the pipeline suffers. Why is this happening? Meredith Chandler, Head of Sales at Aligned, joins Todd Busler to analyze and discuss what it takes to build outbound that actually performs. With experience at Samsara, Spiff, and pclub.io, she shares how her team uses PLG signals to drive…
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The Outbound Experiment That Made LinkedIn Recorded Future’s Top Channel
33:05
33:05
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33:05Outdated prospecting playbooks are holding back pipeline growth. Bridget Conneely, Director of NA Business Development at Recorded Future, joins Todd Busler to walk through how her team transitioned from a broad commercial focus to a fully named account strategy. With experience hiring 400+ BDRs and building global programs at Riverbed and Mimecast…
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Inside the Inbound-to-Outbound Transformation at ChurnZero
36:15
36:15
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36:15ChurnZero turned an inbound-heavy team into an outbound machine. Sarah Kiley, Chief Sales Officer at ChurnZero, joins Todd Busler to share how she transformed a historically inbound-heavy sales team into a consistent outbound pipeline engine. With years of experience in government, nonprofit, and EdTech sales, Sarah brings a unique perspective on o…
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How Seismic builds high-performing teams through pipeline ownership
44:52
44:52
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44:52Discipline and ownership are the fuel that drives winning sales teams. Toby Carrington, Chief Business Officer at Seismic, joins Todd Busler to share how leading operations, marketing, and SDRs under one roof has shaped his view of modern pipeline generation. With experience scaling global teams and advising early-stage startups, Toby brings a syst…
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Why Stage Two Opportunities Creation is the Lifeblood of any Sales Org
30:06
30:06
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30:06When you’ve been coached by the best, you carry that torch forward. David Boyle, founding partner at RevCentric Partners, shares how a passion for enablement and a history of working alongside sales legends led him to build a consulting firm focused on revenue performance. He reflects on the foundational lessons from PTC and BMC, and why those expe…
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Every Team Needs Rigor Around Their Rebound Funnel
33:28
33:28
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33:28Brian Hamor, CEO of BuyerExperience, shares how a missing answer in a board meeting sparked the idea for his company. He recounts his transition from pro basketball to startup operator and how he uncovered a major gap in how teams handle closed-lost opportunities. In this episode, Brian outlines why win-loss insights alone aren't enough and how rev…
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How a former IT buyer rebuilt sales from the inside out
50:08
50:08
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50:08Rick Kickert, co-founder and CEO of revlogic, joins Todd Busler to share how his time managing million-dollar budgets shaped a radically different approach to sales. Now advising some of the fastest-growing SaaS companies, Rick brings a buyer-first lens to pipeline generation, sales enablement, and revenue process design. In the episode, Rick share…
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The Outbound Overhaul That Cut Ramp Time in Half and grew pipeline 142% in 3 months with Kyle Asay
44:14
44:14
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44:14Kyle Asay, VP of Global Growth Sales at LaunchDarkly, shares how he revamped the company’s outbound motion during his first few quarters. He outlines the territory planning shifts, structural changes, and leadership plays that helped drive a 142% increase in pipeline and cut the time to first sale nearly in half. In this episode, Kyle describes how…
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How Highspot Scaled and Restructured Outbound - A Decade Long Journey for SDR Leader, Austin Hitchcock
42:35
42:35
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42:35More pipeline doesn’t always mean more revenue. Austin Hitchcock, Senior Director of Account Development at Highspot, joins Todd Busler to reveal how he transformed a global ADR organization from product-market fit to a revenue-driving outbound engine. Austin shares the hard truth: more pipeline doesn’t always mean better pipeline. He discusses why…
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Mastering Outbound Strategy: Tactical tips from founding AE turned CRO in 2.5 years
45:58
45:58
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45:58Isaiah Crossman, former CRO at Tropic, shares his unique journey from account executive to sales leader, discussing how he led his team through explosive growth. He reflects on the importance of finding the right product-market fit and how his approach to outbound sales evolved from his time at Wunderkind to Tropic. In this episode, Isaiah explains…
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“Empathetic, but firm” – Sales Leadership principles from one of the best CROs in tech
43:24
43:24
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43:24Ryan Heinig, Chief Revenue Officer at 2X, shares his journey from leading top B2B SaaS companies like Qlik and AppDynamics to shaping outbound strategies at a growing tech-enabled services firm. He reveals how he successfully scaled outbound efforts by focusing on repeatable systems, strong leadership, and a balance of empathy and accountability. I…
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Reimagining Sales Leadership via a Non-Traditional background to multi billion dollar IPO with Em Daigle
40:41
40:41
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40:41Understanding your buyer changes everything. In this episode, Todd Busler sits down with Em Daigle, Founder & Chief Automation Officer at OTTO-MATES, to talk about what it really takes to sell to accounting and finance professionals. Em shares how her background in public accounting shaped her approach to go-to-market strategy, and why trusted rela…
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The State of Outbound in 2025: Nurture is King
18:57
18:57
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18:57Outbound sales strategies are evolving faster than ever with AI. The best teams are starting to look inward at their existing data. In this episode, Todd Busler, Co-Founder and CEO of Champify, explores the shifts in outbound sales, particularly the move from traditional email tactics to more personalized approaches. He discusses how cold calling i…
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Rob Anderson on Fixing the Grenade Toss: Systems That Push SDRs Beyond Just Booking Meetings
41:32
41:32
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41:32Building a successful sales team goes beyond just numbers. Rob Anderson has built outbound programs at some of the most respected names in SaaS, from scaling Docebo’s SDR engine pre-IPO to shaping enterprise pipeline strategy at Gong. In this episode, he breaks down the systems-level thinking behind it all. At the center of Rob’s approach is his Th…
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How John Ley Built Brex' Sales Enablement Playbook and Advice for Other Enablement Leaders
23:27
23:27
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23:27How to lead enablement by fixing what’s actually slowing your team down. In this episode, Todd Busler talks with John Ley, Sr. Director of GTM Strategy & Operations at Brex, about what it really means to make enablement a strategic lever from day one. John shares how his time at Square and Brex shaped his thinking, why you need more than playbooks …
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Low Ego and High Adaptability – The Secret to Staying in Seat from $0 to $100M
26:45
26:45
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26:45Becca Lindquist, Vice President for the Americas at dbt Labs, tells Todd Busler how she helped grow the company from under $1M to over $100M in ARR, and what it takes to scale outbound without gimmicks. In the episode, Becca digs into what separates good sales leaders from great ones: evolving your seat as the company grows, investing early in enab…
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Scale Outbound Sales with One Clear Metric, Andrew Berger
36:43
36:43
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36:43How to rethink outbound by focusing on quality, efficiency, and what actually moves the needle. In this episode, Todd Busler sits down with Andrew Berger, VP of Revenue at Capchase, to talk through how outbound has changed since the early days of cold calling with a phone book. Andrew reflects on lessons from building Square’s outbound engine, how …
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Creating a winning outbound sales culture starts with the right ingredients. In this episode, Todd Busler, Co-Founder and CEO of Champify, breaks down the six key ingredients for creating a successful outbound sales motion. He talks about the importance of commitment, setting clear expectations, and maintaining a rigorous process. Todd also highlig…
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Why AEs Should Own Their Pipeline With Multiple Time with CRO Zack Sikora
36:51
36:51
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36:51What actually makes an outbound sales engine run at the enterprise level? In this episode, Todd Busler sits down with Zack Sikora, GVP of Sales at Benchling, to talk through what consistent pipeline generation actually looks like at the enterprise level. Zack shares how his time at AppDynamics shaped his thinking around qualification, why AEs must …
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How to build a SaaS company from scratch with a sales-focused mentality from day 1. In this episode, Todd Bustler talks with Alex Olley, Co-Founder and CRO of Reachdesk, about what it really means to build a go-to-market motion from scratch. Alex gets into the bold outbound bets that paid off, why attribution debates are a distraction, and how one …
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How to Build the Scaffolding for a Winning Sales Team with Mark Niemiec
38:10
38:10
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38:10Building a sales system that drives repeatable growth takes structure. In this episode, Todd Busler talks with Mark Niemiec, CRO at Salesloft, about the power of sales scaffolding. Mark shares how zeroing in on Salesloft’s mission—helping sellers win—sharpened their focus and fueled real results. He dives into how blending big-company infrastructur…
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How do the best companies build outbound machines that actually work? If you think outbound is dead, you’re either lying or you’re bad at it. I’m Todd Busler, former VP of Sales turned co-founder of Champify, and I’ve spent my career building repeatable systems that drive real pipeline. On this show, I’m talking to sales leaders who have cracked th…
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Episode 044 - Vishak Visvanathan, Early Engineer
1:09:50
1:09:50
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1:09:50Vishak was one of the first engineering hires at Postscript. He is a coding bootcamp graduate with a background in mechanical engineering, and has worked at early stage SaaS startups since 2015. Vishak is currently a Staff Engineer at Postscript, where he leads product strategy and architecture, drives solutions and tech partnerships, and helps hir…
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Episode 043 - Taylor Udell, Early Heap & Champify
1:06:04
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1:06:04Taylor is Head of Growth at Champify, which monitors job changes to help go-to-market teams turn existing relationships into new business opportunities that actually close. She began her career as a classroom teacher through Teach for America, before transitioning into tech as an early employee at Heap. In this conversation, we talk about: The over…
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Episode 042 - Jessie Gold Koester, VP of Operations
1:06:16
1:06:16
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1:06:16Jessie was the fourth employee at Collectly, starting as Head of Customer Success. Her background is in Customer Success and Account Management at start-ups, specifically focusing on developing relationships and growth within existing accounts. She is currently the Vice President of Operations where she focuses on overseeing multiple internal teams…
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Episode 041 - Alessandro Chesser, 1st Sales Hire at Carta
1:07:08
1:07:08
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1:07:08Alessandro was the 1st sales hire at Carta. During his 8 year tenure, he played a major role in helping Carta find product market fit, managed hundreds of people, and took Carta from 0 to 300m+ ARR. Now, Alessandro is taking his learnings from Carta and transferring them to his new company GetDynasty.com where he is democratizing access to the most…
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Episode 040 - Kasra Khalili, Product Marketing Leader
1:12:35
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1:12:35Kasra's career is set at the intersection of product strategy and marketing leadership — composed of his time building products as a founder (Mintor and IntroHero), driving community growth (Startup Grind, On Deck), and leading marketing initiatives (Coho). His career also includes studying for and working in occupational safety, running a restaura…
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Episode 039 - Ashley Acosta, Early Brex & Pipe
1:01:40
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1:01:40Ashley is the CEO & Founder of Maca, building the first platform for iterative pricing. She went through hyper-growth as the 7th employee of Brex, the fastest company in B2B history to surpass $100M ARR in 18 months. She then joined Pipe’s founding team as VP of Revenue to stand up the operations and early go-to-market teams - they issued $1B+ in c…
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Episode 038 - Jackie Miller, Corporate Innovation Leader
1:03:39
1:03:39
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1:03:39Jackie Miller has had a dynamic career spanning NGOs (Amnesty International), social enterprise (Venture for America), major corporate brands (Chobani and Chanel), and venture backed startups (On Deck), with the red thread criss-crossing of accelerators, corporate venture, and strategic partnerships. She's exploring her next chapter and weighing th…
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Episode 037 - Shweta Shrivastava, Founding Engineer
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1:01:40Shweta is a Founding Engineer at Leda Health. She has worked within core engineering teams at different B2B SaaS, EdTech, and now Health-Tech startups, building out the product vision and implementing best practices for engineering teams. She currently works on full-stack web development, cloud technologies, compliance, and security. She strives to…
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Episode 036 - Kera DeMars, Head of Marketing
51:41
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51:41Kera is the head of marketing at Hustle Fund, where she oversees their content and events. Previously she was the first employee at The Hustle, a media company with 1m+ subscribers (acq by HubSpot), where she held a variety of roles including Director of Operations and Director of Events. In this conversation, we talk about: How her separate experi…
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Episode 035 - Alex Valeyev, Mechanical Engineer
58:12
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58:12Alex is a mechanical engineer based out of the Bay Area working in the field of fluidics and water chemistry. At Sutro he has worked on developing low-cost, automated water monitoring technology with the mission of ensuring access to safe, clean water to all. In this conversation, we talk about: How his curiosity and the ability to figure things ou…
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Episode 034 - Nate Elliot, Chief of Staff
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53:46Nate is a dad of 3 boys, bar licensed attorney, and early-stage generalist. He’s currently chief of staff at web3 design studio, Airfoil, and was previously employee #1 at Barracuda. When not working, he’s playing with his kids, drinking soda, or attending a concert. In this conversation, we talk about: How his law degree enables his success workin…
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Episode 033 - Anthony Nardini, Job Seeker Advocate
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1:00:09Anthony is the founder of NEXT, a community for entrepreneurial mid-career and exec-level job-seekers who want to be intentional about their next career chapters. He's helped hundreds and hundreds of job-seekers during his past 4 years in the career development space, which is his second act after spending a decade at Goldman Sachs. In this convers…
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Episode 032 - Ankit Raj, Product & Growth Expert
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57:02Ankit is a product & growth expert who has worked with multiple early stage startups, playing a crucial role in scaling them from pre-seed to Series B. In this conversation, we talk about: His experience at ELSA and how he was able to introduce and expand the product in the Indian market His insights into assessing major trends and whether to adopt…
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Episode 031 - Thalida Noel, Engineering Leader
1:01:31
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1:01:31Thalida is a Product Engineering Leader who loves a good spreadsheet. They've spent their entire career in Product Engineering and Engineering Management at companies like OkCupid, Etsy, and Webflow. Thalida is now the Co-Founder and CTO of Tourus, a prop-tech startup with a mission to improve the rental experience for everyone involved. Thalida is…
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Episode 030 - How to scale intimacy, with Community Architect Taylor Harrington
59:23
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59:23Taylor is on a mission to create the opposite of loneliness in the world. She’s Head of Community at Groove, which is an extraordinary, free app for solo workers from all over the world to instantly connect and conquer their to-dos alongside each other. Before joining Groove, Taylor designed online learning experiences with best-selling author, Set…
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Episode 029 - EJ Oruche, Product Leader
1:07:54
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1:07:54EJ is a Husband, Father, Entrepreneur, and a first-generation America raised by Nigerian parents. He is an experienced leader in launching new products in both startup and corporate environments, including CBS Interactive and Seed&Spark, and co-founded his own startup, Bosa, a life management platform for working moms. In this conversation, we talk…
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Episode 028 - Gabrielle Turner, HR Director
1:06:10
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1:06:10Gabrielle is an HR Director, with extensive experience as a leader at both startups and large companies. She is passionate about empowering her team and enabling their growth, while cultivating a culture that focuses on belonging. In this conversation, we talk about: Her approach to setting up and scaling the HR function at early stage startups How…
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Episode 027 - Tamara Dottin, Lead Engineer
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57:50Tamara has been a career Software Engineer, working on complex systems. She is currently a Lead Engineer at Acre, a growing real-estate tech startup redefining how we buy and live in our homes, where she joined as employee #1. In this conversation, we talk about: Her experience working at larger companies, such as Raytheon and Red Hat, where she ga…
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Episode 026 - Jonatan Littke, Early Spotify
1:02:29
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1:02:29Jonatan is a founder, engineer, and product leader. He was an early employee at Spotify, where he began as the first web-developer on the team. Currently, he’s the CEO at Squadformers, working to build exceptional Squads that accelerate meaningful missions. In this conversation, we talk about: How at the age of 12, he started and grew a gaming comm…
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Episode 025 - Tyler Hall, CEO Coach & Advisor
1:01:19
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1:01:19Tyler is a successful founder, CEO, tech leader, investor, advisor, motorcycle enthusiast, dad and husband. As the founder and CEO of a VC backed automotive tech company Drivably, Tyler led the company through an acquisition in 2022. Prior to that was an early employee and executive at Domo and HireVue. He currently coaches, advises, and invests in…
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Episode 024 - Valerie Estrina, Content & Community Creator
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44:14Valerie is a community manager, avid writer, and digital content creator with a Gen Z outlook on the world. She founded the popular Instagram entertainment community, Astrowonders (420k followers), where she has worked with big-name companies like Urban Outfitters, Estrid, and Parade. She’s currently leading & growing community at an early-stage st…
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Episode 023 - Lucy Arnold, Product Leader
1:06:07
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1:06:07Lucy is a product leader based in San Francisco, with 9 years of experience in early stage startups, across various industries. She lives with her fiancee, their husky, two cats, and a fan of natural wine. In this conversation, we talk about: How raising her hand for a project that was outside her scope of responsibilities began her journey of beco…
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Episode 022 - Nick Kuzma, Head of Growth
1:00:20
1:00:20
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1:00:20Nick is an early stage growth leader, most recently at Carrot (addtocarrot.com), a visual bookmarking app for shoppers. His experience working with over a dozen companies across varied industries has given him a unique perspective on the universal aspects of growth in any business, the technology sphere we live in, and the tradeoffs of different mo…
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Episode 021 - Janice Cheng, Head of Community
42:56
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42:56Janice is a Community Growth and Brand Marketing Specialist based in Vancouver, with a passion for early-stage mission-driven startups. She’s currently the Head of Community at Pineapple, the professional network for Gen-Z. In this conversation, we talk about: Her eagerness to take ownership of new initiatives, while in her first role as an Executi…
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