Get Your FREE AI Copywriter here: ⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠

Tired of boring copy? Same.

This week, I talk to Kelsey Formost, an actress-turned-copywriter and Head of Marketing at Total AI.

We talk about how to write content that’s smart, snappy, and never stale.

Kelsey shares her journey from Hollywood to head of marketing, and reveals her signature approach: Entertainment-First Copywriting.

It’s about focusing on high-converting storytelling that grabs attention fast (like, 0.3 seconds fast).

We cover:

- Why good copy isn’t easy (and why that’s good news for you)

- How to use AI tools like ChatGPT without losing your human spark

- Copy strategies for accountants, builders, and anyone else who wants their content to actually work

- Visual tricks and website tips that boost conversions

- Her secret sauce for messaging research (hint: start with customer reviews)

If you’re a business owner, marketer, or just tired of generic AI blurbs — this one’s for you.

Connect with Kelsey: www.kelseyformost.com

HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.

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Check out Conversion Zoo here: ⁠https://conversionzoo.com⁠

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Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320

Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree

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