Join us on The Super CMO Show, where we dive into the minds of extraordinary individuals who have achieved success in their respective fields. In this episode, we have Burzeen Bhathena, marketing director, NMIMS, a leading educational institution from India.
Burzeen shares his personal development journey, from his early days as a marketer to becoming a successful CMO, and the life lessons he learned along the way. He emphasises the importance of emotional intelligence, self-mastery, digital marketing skills and leadership skills in today's fast-paced technology world.
With his expertise in brand building, Burzeen provides valuable insights on how to cultivate a culture of excellence and purpose in both personal and professional life. Tune in to this inspiring conversation, filled with motivational stories, use of AI and psychology in educational marketing and practical advice on how to be extraordinary and achieve success in your career.

Burzeen Bhathena reveals how universities market themselves like top consumer brands, balancing competition, regional awareness, and multi-stakeholder needs. He explains why even well-known institutions must invest heavily in digital, print, and outreach campaigns to attract quality students and faculty. From parents and students to corporates and influencers, every audience requires a unique message.
5-Point Summary
✅ Education is Big Business – Universities now market like FMCG brands to stay competitive.
🎯 Different Audiences, Different Messages – Parents, students & corporates all need tailored campaigns.
💻 Digital First, But Not Digital Only – Smart media mixes still include print, radio & outreach.
🤖 AI & EdTech Are Reshaping Learning – From AI-driven interviews to hybrid learning models.
🔄 Lifelong Learning = Lifelong Customers – Alumni and upskilling programs create lasting value.
Timestamps
00:05:02:11 00:13:30:22 From FMCG to Education Marketing
00:13:30:23 00:17:35:21 How Big Is India’s Education Marketing Budget?
00:17:35:22 00:22:29:00 Do Colleges Need Marketing?
00:22:29:01 00:30:05:07 How Do You Market to Parents & Students?
00:30:05:08 00:32:10:02 Where Should Universities Spend Their Marketing Money?
00:32:10:03 00:36:22:02 How Do You Attract Rockstar Professors?
00:36:22:03 00:40:56:07 How to Make Corporates Prefer Your University?
00:40:56:08 00:45:48:07 Will EdTech Kill Traditional Universities?
00:45:48:08 00:51:48:23 What Marketing Tools Do Top Universities Use?
00:51:48:24 00:58:53:04 What Does a University Marketing Team Look Like?
00:58:53:05 01:03:03:17 Can Students Be Lifelong Customers?
01:03:03:18 01:04:26:14 What Does Success Really Mean in Education?
01:04:26:15 01:05:38:06 Best Advice for a 17-Year-Old Choosing a Career?
01:05:38:07 01:07:13:15 How Do Marketers Learn & Stay Ahead?
01:07:13

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This episode was made possible by the great folks at MovingWalls. Moving Walls provides a global Adtech platform built by Out-of-home advertising experts, automating the process of planning, buying, executing and measuring OOH campaigns, with a presence across four continents and seven markets. Visit https://www.movingwalls.com to learn more.