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#461 How to Measure SEO Performance & ROI for Contractors (ft. Patrick Scully)

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Manage episode 486836448 series 3653316
Content provided by Logan Shinholser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Logan Shinholser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Are you paying for SEO but not seeing results? Patrick, CGN’s in-house SEO specialist, joins us to expose the truth behind SEO strategies that don’t work—and how to tell if your current SEO investment is really paying off. We break down how to measure SEO performance the right way, what bad SEO looks like, and the key tools every contractor should have access to.

Key Takeaways:

- The 3 (actually 4) pillars of SEO: Technical, Content, Off-Page, and Local SEO - What SEO ROI really means and how to calculate it - How to set SEO goals that align with business growth - Red flags that your SEO company is doing nothing - Why page 2 on Google might as well be invisible - The tools you must own: Google Analytics, Google Search Console, Google Business Profile - Why thin content and doorway pages waste your money - How to track keyword rankings and spot real improvement - The danger of relying on impressions and clicks alone

Own your data. Know your rankings. And stop paying for SEO that doesn’t work.

Visit ContractorGrowthNetwork.com to get an audit or speak with an expert.

💻 Ready to grow your contracting business?

Visit https://www.contractorgrowthnetwork.com for expert resources and support!

Connect With Us: 📸 Instagram: https://www.instagram.com/contractorgrowthnetwork1/ 📘 Facebook: https://www.facebook.com/contractorgrowthnetwork/ ✨ View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/ 🎙️ Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

  continue reading

530 episodes

Artwork
iconShare
 
Manage episode 486836448 series 3653316
Content provided by Logan Shinholser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Logan Shinholser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Are you paying for SEO but not seeing results? Patrick, CGN’s in-house SEO specialist, joins us to expose the truth behind SEO strategies that don’t work—and how to tell if your current SEO investment is really paying off. We break down how to measure SEO performance the right way, what bad SEO looks like, and the key tools every contractor should have access to.

Key Takeaways:

- The 3 (actually 4) pillars of SEO: Technical, Content, Off-Page, and Local SEO - What SEO ROI really means and how to calculate it - How to set SEO goals that align with business growth - Red flags that your SEO company is doing nothing - Why page 2 on Google might as well be invisible - The tools you must own: Google Analytics, Google Search Console, Google Business Profile - Why thin content and doorway pages waste your money - How to track keyword rankings and spot real improvement - The danger of relying on impressions and clicks alone

Own your data. Know your rankings. And stop paying for SEO that doesn’t work.

Visit ContractorGrowthNetwork.com to get an audit or speak with an expert.

💻 Ready to grow your contracting business?

Visit https://www.contractorgrowthnetwork.com for expert resources and support!

Connect With Us: 📸 Instagram: https://www.instagram.com/contractorgrowthnetwork1/ 📘 Facebook: https://www.facebook.com/contractorgrowthnetwork/ ✨ View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/ 🎙️ Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

  continue reading

530 episodes

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