Growing up as the son of a successful contractor, Logan experienced firsthand the benefits of a healthy contracting business: less stress, more money, and more time for family. Now Logan runs Contractor Growth Network to help guide you on your journey to create a strong and reliable contracting business for your family. Interested in learning more? Visit contractorgrowthnetwork.com or join our Facebook group, Common Sense Contracting, today.
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Logan Shinholser Podcasts

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#467 The (often missed) First Step to ANY Marketing Strategy
1:02:17
1:02:17
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1:02:17In this episode of the Contractor Growth Network podcast, Logan Shinholser and Aaron Horner take you back to the foundation of all successful marketing: understanding your ideal client and crafting a unique selling proposition. Building on the six-step framework from episode #466, they explain why these first two steps matter most—and how getting t…
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#466 Your Remodeling Business' Marketing Strategy—One Step at a Time
1:33:39
1:33:39
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1:33:39Most remodelers are pouring money into SEO, ads, or other marketing tactics without a clear plan—and it’s costing them leads, time, and profit. In this episode, Logan Shinholser and Aaron Horner break down CGN’s 6-stage marketing strategy for contractors, helping you pinpoint exactly where you are and what your next step should be. Whether you’re s…
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So you’ve wrapped up an incredible project… now what? In this special on-the-road episode, Aaron and Sean dive deep into what happens after the content is created. Most contractors understand the value of video and photos, but they often don’t know how to use that content to actually grow their business. Whether you're trying to get more leads, boo…
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#464 How to Use Storytelling as a Sales Tool (ft. Aaron Horner)
40:55
40:55
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40:55In this episode of the Contractor Growth Network podcast, Aaron Horner breaks down why most contractors get “About Us” pages and testimonials totally wrong. Aaron explains the difference between real storytelling and a random list of facts, how to make your client the hero of the narrative, and how strategic storytelling can attract high-end client…
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#463 The Pre-Construction Process That Closes $300K+ Remodeling Projects (ft. Peter Ranney)
1:22:58
1:22:58
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1:22:58In this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Peter Rainey, co-founder and managing partner of Ranney Blair Weidman, to unpack their unique and refined pre-construction process. Peter walks through how his team shifted from traditional estimates and disjointed design experiences to a highly structured, 10…
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#462 AI and SEO: How We're Adapting to Google's Search Shift (ft. Patrick Scully)
1:01:13
1:01:13
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1:01:13In this episode of the Contractor Growth Network podcast, Sean Holleran and SEO expert Patrick dive into how AI is reshaping search—and what that means for contractors relying on SEO. They break down the shift from traditional keyword ranking to AI-powered answer engines like ChatGPT and Google’s AI Overview, and explain how to structure your conte…
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#461 How to Measure SEO Performance & ROI for Contractors (ft. Patrick Scully)
1:01:05
1:01:05
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1:01:05Are you paying for SEO but not seeing results? Patrick, CGN’s in-house SEO specialist, joins us to expose the truth behind SEO strategies that don’t work—and how to tell if your current SEO investment is really paying off. We break down how to measure SEO performance the right way, what bad SEO looks like, and the key tools every contractor should …
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#460 How to Drive Technology Adoption in Your Construction Business (ft. Dr. Anna Hunter)
1:00:43
1:00:43
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1:00:43In this episode,Logan Shinholser interviews Dr. Anna Hunter, Director of Learning & Development at JobTread, to unpack how human behavior directly impacts digital adoption in construction companies. Anna explains why technology is only as effective as its implementation, how to create true team buy-in, and how contractors can avoid wasting thousand…
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#459 Google Business Profile Optimization Best Practices for Ranking on Google Maps
48:53
48:53
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48:53Overview Want to know why some contractors dominate local search while others don't even show up? In this episode of the CGN Podcast, we sit down with CGN's SEO Manager, Stephanie, to walk you through how to optimize your Google Business Profile (formerly Google My Business) and turn it into a lead-generating machine. From avoiding common mistakes …
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#458 The 6 Biggest Remodeling Business Struggles & How to Fix Them (ft. Kyle Hunt)
59:17
59:17
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59:17In this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Kyle Hunt, remodeling business coach and founder of Remodelers on the Rise. Kyle breaks down his signature "Remodelers Roadmap"—a six-system framework designed to simplify and strengthen every core aspect of a remodeling business. From financials and marketing…
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#457 How Pre-Construction Systems Create Control & Profit (ft. Todd Dawalt)
58:34
58:34
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58:34In this episode of the Contractor Growth Network podcast, Logan Shinholser talks with Todd Dawalt, founder of Construction Leading Edge and host of The Construction Leading Edge Podcast. Together, they dive into the dangerous trap many contractors fall into, doing “just enough to start” (JETS)—and why that mentality holds businesses back from susta…
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#456 Endless Customer Acquisition in the AI Era (ft. Marcus Sheridan)
56:08
56:08
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56:08AI is changing the way customers search—and smart contractors are adapting. In this episode of the Contractor Growth Network Podcast, Logan Shinholser sits down with Marcus Sheridan (They Ask, You Answer) to discuss the future of customer acquisition in the AI era. Discover how Marcus’s new book, Endless Customers, builds on his previous work to he…
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#455 Why Client Testimonials Are Essential for Contractor Success (ft. Ian Miclean)
44:00
44:00
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44:00Client testimonials can be the most powerful marketing tool for contractors—but are you using them effectively? In this episode of the Contractor Growth Network Podcast, Sean sits down with Ian Miclean to break down why testimonials are critical for building trust, attracting leads, and standing out from the competition. Key Takeaways: Why testimon…
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#454 How to Make Your Website Generate More Leads (ft. Ian Miclean)
44:30
44:30
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44:30In this episode of the Contractor Growth Network Podcast, Sean sits down with Ian Miclean, CGN's Director of Marketing, to break down website best practices for contractors. Your website is your #1 sales tool, but if it’s not structured correctly, it could be hurting your business instead of generating leads. Ian shares essential Website 101 tips, …
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#453 Building Luxury Client Experiences That Drive Referrals (ft. Devon Vought)
49:00
49:00
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49:00In this episode of the Contractor Growth Network Podcast, Logan sits down with Devon Vought, owner of Vought Construction, to uncover the secrets behind his success in the luxury home market. Devon shares how he elevated his construction business by focusing on exceptional client experiences and maintaining premium service standards. From charging …
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#452 Is Your Logo Helping or Hurting Your Business? (Ft. Dan Phan)
32:43
32:43
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32:43In this episode of the Contractor Growth Network Podcast, we sit down with Daniel Phan, Senior Creative Designer, to tackle a crucial question: Is your logo helping or hurting your business? Daniel has spent years crafting brand identities, designing logos, and building strong visual foundations for contractors and businesses. Today, he shares expe…
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#451 The Contracting Company All of Our Clients Want To Be (Feat. Nick Schiffer - NS Builders)
42:23
42:23
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42:23Here is our favorite podcast from 2024! If you didn't have a chance to listen to this episode earlier in the year, now is your chance! WATCH OUR NS BUILDERS BRAND BREAKDOWN VIDEO HERE: https://youtu.be/a27JGE7TbNc Today we talk to Nick Schiffer, the visionary behind NS Builders and a titan in the realm of social media within the home building indus…
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#450.2 Cornerstone's 9-Day Design Build Process (ft. AJ Ballantine) - Part 2
1:18:28
1:18:28
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1:18:28In this second half of our interview with AJ Ballantine, discover how Cornerstone's 9-Day Design Build Process revolutionized sales and design! In this exclusive two-part interview, AJ Ballantine shares how he condensed a lengthy 5-week process into just 9 days—all without increasing staff. Learn the secrets behind his system overhaul, streamlined …
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#450.1 Cornerstone's 9-Day Design Build Process (ft. AJ Ballantine) - Part 1
1:13:59
1:13:59
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1:13:59Discover how Cornerstone's 9-Day Design Build Process revolutionized sales and design! In this exclusive two-part interview, AJ Ballantine shares how he condensed a lengthy 5-week process into just 9 days—all without increasing staff. Learn the secrets behind his system overhaul, streamlined workflows and how contractors can adopt these strategies …
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#449 Establishing Your Unique Selling Proposition (ft. Ian Miclean)
30:53
30:53
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30:53In the second part of this podcast series from The Contractor Growth Network, we dive into the importance of establishing your Unique Selling Proposition (USP). Join us as CGN's resident marketing expert, Ian MicLean, shares actionable insights on how to identify and refine your USP to stand out in your market. Whether you're looking to attract mor…
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#448 Identifying Your Ideal Client Avatar (ft. Ian Miclean)
40:07
40:07
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40:07In this episode of The Contractor Growth Network, host Logan Shinholser dives deep into the art of identifying your Ideal Client Avatar (ICA) with special guest Ian Miclean, CGN's Marketing Director. Together, they explore actionable strategies to pinpoint your perfect audience, tailor your marketing, and drive real growth for your contracting busi…
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#447 Solving Contractor Pain Points Through Automation & Tech (ft. Tanner Mullen)
51:29
51:29
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51:29In this insightful episode of the Contractor Growth Network, host Logan Shinholser talks with Tanner Mullen, founder of DripJobs and owner of a thriving painting company in Florida. Tanner shares his journey in the contracting world and dives into the powerful role automation and technology play in solving the everyday pain points contractors face.…
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#446 Managing Handyman and Remodeling (ft. Chris Lalomia)
50:14
50:14
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50:14In this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Chris Lalomia, founder of The Trusted Toolbox, a handyman and remodeling company generating over $3 million annually. Chris shares his journey from corporate life to building a thriving handyman business with 15 employees and how he expanded into the remodelin…
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#445 Social Media For Remodelers, Live From Remodeler's Advantage
33:20
33:20
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33:20In this episode of Contractor Growth Network, host Logan Shinholser shares the biggest mistakes that remodelers make when starting their social media and best practices for fixing them. This presentation was originally given live at Remodeler's Advantage Summit in San Diego, CA.
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#444 Simplifying Your Business Systems (ft. Liz Chism)
49:37
49:37
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49:37In this episode of Contractor Growth Network, host Logan Shinholser sits down with Liz Chism, process and systems mastermind, to talk about her unique approach to creating systems that gets the entire team involved and bought in on the process. Getting the whole team bought into the "why," and then the "how." 0:00:00 How Liz mastered systems in the…
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