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108 - How "Authentic" Should You Be Online? (It Depends On You)
Manage episode 502932545 series 3525411
How important is it to be "authentic" online? And what does that even mean anyway? For me, it depends.
This solo episode is all about being authentic on social media. I share some insights from Seth Godin on what authenticity actually means. And what it doesn't.
What I often tell clients I work with, what people share on social media isn't an accident. People share what they want us to see.
- Authenticity online is often misconstrued; it's not just about being unfiltered.
- People share intentionally; nothing on social media is by accident.
- Oversharing can lead to regret and negative reactions.
- It's important to define what is professional, personal, and private in sharing.
- Your audience doesn't need to know every detail of your life.
- Being authentic means being true to yourself while considering your audience.
- Consistency in messaging builds trust with your audience.
- Intentional sharing can have a significant impact on engagement.
- You can choose what to share based on your comfort level.
- It's okay to not share everything, share what you want to.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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💙 Find me on Bluesky @annetterichmond.bsky.social
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For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
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