108 - How "Authentic" Should You Be Online? (It Depends On You)

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How important is it to be "authentic" online? And what does that even mean anyway? For me, it depends.

This solo episode is all about being authentic on social media. I share some insights from Seth Godin on what authenticity actually means. And what it doesn't.

What I often tell clients I work with, what people share on social media isn't an accident. People share what they want us to see.

🔹Authenticity online is often misconstrued; it's not just about being unfiltered.

🔹People share intentionally; nothing on social media is by accident.

🔹Oversharing can lead to regret and negative reactions.

🔹It's important to define what is professional, personal, and private in sharing.

🔹Your audience doesn't need to know every detail of your life.

🔹Being authentic means being true to yourself while considering your audience.

🔹Consistency in messaging builds trust with your audience.

🔹Intentional sharing can have a significant impact on engagement.

🔹You can choose what to share based on your comfort level.

🔹It's okay to not share everything, share what you want to.

🔷 Thank you for listening. If you found this episode relevant, don't forget to hit that Follow Button to keep learning and growing with us.
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