Learn how to land a new job or new clients from top career and business professionals. Weekly interviews with executive recruiters, communication experts, career coaches, marketing gurus, and more with host Annette Richmond. 🏆 Named a Top Career Podcast to Inspire and Guide Job Seekers (Jobscan 2021)👉 If you like this show, check out The Trend Talk Show podcast.
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Annette Richmond Podcasts
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Annette Richmond, MA
Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you. This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business. ABOUT As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarte ...
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The Trend Talk Show brings experts in various industries together to discuss what's good, what's bad, and what's next in current and emerging trends in business, technology, social media, hiring, personal branding, and more. Created and hosted by Annette Richmond, who also hosts the Smarter Career Moves LinkedIn Live and Podcast. Hosted on Acast. See acast.com/privacy for more information.
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LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-Employed
Brenda Meller
Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker, author, solopreneur, or small business owner. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way. Listen to Enthusiastically Self-Employed for education and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and o ...
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What We Can Learn from Shakespeare with Carol Ann Lloyd - Ep 187
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40:01Leadership Lessons from Shakespeare with Carol Ann Lloyd Connect with Carol Ann on LinkedIn: https://www.linkedin.com/in/carolannlloyd/ This podcast episode focused on the intriguing concept of learning leadership lessons from Shakespeare. Carol Ann, a historian deeply passionate about Shakespeare and history, shared insights on how the playwright'…
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114 - How To Grow Your Visibility and Brand As A Podcast Guest
10:47
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10:47Send us a text Wondering if being a podcast guest will boost your visibility and brand? The answer is YES!!! But only if the show is a good fit for you. Being invited to be a guest on a podcast can be flattering, but it's essential to evaluate the show before jumping on board. In this solo episode, I share how to see if the show is a good fit, and …
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LinkedIn Strategies and Branding with Kevin D. Turner - Ep 186
46:14
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46:14In this episode, I have an engaging conversation with my good friend Kevin D. Turner, a fellow LinkedIn trainer and coach. We discuss the abundance mentality, social media karma, and how bringing in other experts helps everyone involved. Kevin shares insights on branding, LinkedIn features, and the importance of a strategic approach to using AI. We…
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113 - 10 Social Media Content Ideas (So You Can Post Consistently Without Overthinking)
11:38
11:38
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11:38Send us a text Running out of content ideas? Think you have nothing to say? You're not alone. A while back, I asked my network what keeps them from posting on social media. The top answer? They don’t know what to say. If that sounds familiar, I created this for you. In this solo episode, I share 10 simple content ideas you can adapt and use to crea…
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How to Update Social Share Images for LinkedIn - Ep 185
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5:43How to Update Social Share Images for LinkedIn Welcome back! In this tutorial, I'll walk you through updating your social share image on LinkedIn, particularly for the featured section. I'll show you how I adjusted my thumbnail using Kajabi, fixed a cropping issue, and ensured LinkedIn displays the updated image using LinkedIn Post Inspector. If yo…
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112 - Secret to Boosting Your Business? Start Thinking Like a Marketer
21:06
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21:06Send us a text Thinking like a marketer isn’t about flashy tactics—it’s about basics, mindset, and using simple strategies that connect your ideal audience to your business. You’ll hear why “marketing” means the activities that bring customers to you, how the 4 Ps fit in, and how to apply it with a clear, customer-first lens. I’m delighted to share…
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How Speaking Can Help You Showcase your Business and Expertise with Laurie-Ann Murabito - Ep 184
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42:20Maximize Your Speaking Potential with Laurie-Ann Murabito In this episode, I replay a recent livestream interview with Laurie-Ann Murabito, a seasoned speaker coach who helps entrepreneurs and professionals find more paid speaking opportunities. We discuss effective strategies for overcoming nervousness, repurposing presentations, and leveraging sp…
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111 - 5 Ways to Level Up Your Videos (Without Spending A Lot More Time or Money)
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8:00Send us a text Are you ready to make your social media videos more professional without spending a lot more time or money? You might be surprised how easy it is. In this solo episode, I share 5 easy ways to level up the quality of your social media videos. It's not about spending hours editing or a ton on equipment. It's about being intentional wit…
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Video Marketing Magic : On/Off Camera with Annette Richmond - Ep 183
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13:29Video Marketing Magic : On/Off Camera Annette Richmond: linkedin.com/in/annetterichmond This is a playback of a video presentation Annette delivered at my recent "Marketing for the Self-Employed LIVE-A-Thon" event. Register for the FULL VIDEO of this session: https://www.mellermarketing.com/m4se Struggling with content or video? You’re not alone. W…
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This Week's LinkedIn Questions: Get a Bigger Slice of the LinkedIn PIE - Ep 182
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17:55Welcome back to the show! In today's episode, I'm answering seven LinkedIn questions asked in this past week. Whether you're a client, member, or podcast listener, feel free to reach out with your LinkedIn queries. Today, we'll discuss topics such as the penalty for sharing external links on LinkedIn, whether to duplicate content in email and Linke…
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110 - Don't Overthink Document: How to Turn Your Everyday Life Into Video Content
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9:58Send us a text Staying consistent with video can be a challenge. Particularly on days when you're not camera-ready, don't have any time, or are just not in the mood. In this episode, I share how to shift the way you think about video creation from performance to documentation. This means capturing real moments through B-roll footage and using templ…
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7 Common LinkedIn Concerns of the Self-Employed - Ep 181
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18:12Addressing Common LinkedIn Concerns: Guidance and Tips In today's podcast episode, I discuss common concerns about using LinkedIn that have been shared with me over the years. The goal is to reassure listeners that they are not alone and to address a variety of issues people face with LinkedIn, ranging from technical challenges to feeling out of pl…
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Making the Leap from Corporate Career to Self-Employed with Maartje van Krieken - Ep 180
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47:06Making the Leap from Corporate Career to Self-Employment: Lessons Learned with Maartje van Krieken In this episode, I interviewed Maartje van Krieken on LinkedIn Live. We discussed her journey from a corporate career to becoming self-employed, focusing on the lessons learned and challenges faced along the way. Maartje shared her experiences in help…
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109 - 3 Most Asked Video Questions Answered (Best Equipment, Saving Time , More)
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8:02Send us a text Not surprisingly, I get asked "how to" questions about video all the time. In this solo episode, I share the 3 questions I get asked the most by consultants, entrepreneurs, and businesses that want to use video to build online visibility. During the session, I talk about what equipment you actually need (it's not a lot) and how to sa…
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Beating Burnout: Why Feeling Good is Your Best Business Strategy with Candice Lazar - Ep 179
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40:38In today's episode, I interview Candice Lazar about her journey from corporate life to becoming a coach specializing in breathwork and transformational coaching. WATCH THE FULL INTERVIEW ON YOUTUBE Candice's FREE Kit on 5-Minute Breathing https://44breathwork.com/5-in-5 Other resources by Candice: https://www.abreathwelltaken.com/ We discuss the pr…
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108 - How "Authentic" Should You Be Online? (It Depends On You)
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10:34Send us a text How important is it to be "authentic" online? And what does that even mean anyway? For me, it depends. This solo episode is all about being authentic on social media. I share some insights from Seth Godin on what authenticity actually means. And what it doesn't. What I often tell clients I work with, what people share on social media…
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LinkedIn Profile Mini Audit for Course Creators | Featuring Sheila Koenig Ep 178
19:48
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19:48LinkedIn Profile Mini Audit for Course Creators | Featuring Sheila Koenig Join me as I conduct a LinkedIn profile mini audit for course creator and CPA, Sheila Koenig. In this episode, Sheila shares her extensive background with the IRS and her transition to starting her own business aimed at helping small businesses with bookkeeping and tax resolu…
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107 - Camera Angles That Help You Connect (Not Turn Your Audience Off)
7:29
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7:29Send us a text Social media is a very personal space. You're on camera talking to one person, watching your video at a time. That's why camera presence is so important. And that doesn't only mean you being comfortable on camera, it's using camera angles that make your audience feel comfortable too. In this solo episode, I share a strategy to help y…
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Self-Employed Success Strategies | VIP Office Hours - Ep 177
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1:01:47Self-Employed Success Strategies | VIP Office Hours Listen to a playback of our Self-Employed VIP Office Hours where we share valuable insights and tips for those embarking on or already on the self-employed journey. This episode covers various topics, including navigating Zoom features, effective LinkedIn strategies, engaging with your audience, a…
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Giving Back is Good for Entrepreneurs, Job Seekers, and Nonprofits with Wendy Ernzen - Ep 176
39:49
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39:49The Benefits of Giving Back for Entrepreneurs, Job Seekers, and Nonprofits with Wendy Ernzen In this episode, we revisit a LinkedIn live stream from early 2025 featuring an insightful conversation with Wendy Ernzen. Wendy, a fund development advisor with over 20 years of experience, discusses the importance and benefits of giving back for entrepren…
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106 - Presentation Secrets From a Professional Speaker Coach
22:58
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22:58Send us a text Think great speakers are born? You would be wrong. Speaking secrets busts the myth about natural talent and offers practical strategies and advice you can use whether you're giving a keynote, speaking on a panel, or recording a video from your home office. In this episode, I’m sharing clips from an interview with Monisha Toteja, CEO …
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Should You Write a Book? with Marjorie Turner Hollman - Ep 175
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45:27This episode features an interview with Marjorie Turner Hollman, a specialist in supporting aspiring authors through the self-publishing process. The discussion covers various aspects of writing and publishing a non-fiction book, including platforms like Amazon, Ingram Spark, and Lulu, as well as the value of having a book to enhance credibility. W…
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105 - The Easy Way to Stay Visible on Video (On or Off Camera)
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9:26Send us a text Creating social media content, particularly video, without getting burned out is a challenge we all face. One of the easiest ways to avoid that is by intentionally recording and using B-roll footage. Life happens to all of us. In this solo episode, I share how to keep showing up on video when you're overwhelmed, overworked, or life g…
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LinkedIn Profile Mini Audit: Tips to Improve Your Presence with Laurie Moser - Ep 174
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17:55LinkedIn Profile Mini Audit: Tips to Improve Your Presence with Laurie Moser In this episode of our LinkedIn profile mini audit series, I sit down with Laurie Moser, founder of Staying Active Health and Wellness. Laurie supports moms of teens dealing with mental health challenges. Laurie admits to not spending much time on LinkedIn and is curious i…
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LinkedIn Questions & Answers: Reach, Frequency & More! - Ep 173
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20:52LinkedIn Marketing Pro Tips: Answering Your LinkedIn Questions In this episode, I aswers six LinkedIn questions I received over the past week. (See Below) Key topics include the frequency and types of posts to maximize reach and engagement, the importance of asking for engagement, and strategies for effective LinkedIn networking. I also introduce a…
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104 - How to Make ChatGPT Content Sound Like a Human (You)
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6:52Send us a text Even if you love using AI to save time, your audience still wants your human touch. In this episode, I share practical ways to take your stiff, robotic drafts and make them sound clear, real, and true to you. In this solo episode, I break down my favorite tricks for guiding AI, adding your voice, and proofreading like a pro so your c…
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My Process for Marketing Events - Behind the Scenes Tips - Ep 172
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18:47In this podcast episode, I review recent activities, focusing on event planning for the 'Michigan Summit for the Self-Employed' and the upcoming virtual event, 'Marketing for the Self-Employed.' I enjoy planning and hosting these events to support others who are self-employed. Detailed discussions include the lineup of speakers, promotional strateg…
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103 - How to Create Scroll Stopping Carousels for LinkedIn
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6:27Send us a text Carousels, also known as Sliders, still get great engagement on LinkedIn. But if you're still creating Carousels in the square format, it's time to switch to the easier to read lateral design. In this solo episode, I provide a step-by-step guide on designing carousels, emphasizing the importance of format, branding, and visual appeal…
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Office Hours: Promoting Your Business at Events and Naming Strategies - Ep 171
1:09:04
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1:09:04In this episode, a group discussion covers key strategies for promoting your business at events and the thought process behind naming a business. The participants share practical tips such as using custom name tags, QR codes, and unique business cards to make memorable connections. We also delve into the importance of choosing a business name that …
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102 - Must Have Recording Gear For Content Creators (Desktop and Phone)
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30:55Send us a text Many people overthink equipment when starting out with video or podcasting. Christopher Johnson emphasized using what you already have, like your phone, and focusing on good audio before investing in expensive gear. I was delighted to have Christopher Johnson, event producer and radio personality, join me to share some tips on purcha…
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101 - How You Can Create 10 Videos In A Day (Without The Stress)
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6:39Send us a text Creating content consistently, particularly video content, can be a challenging task. In this solo episode, I share my simple, low-tech system for creating videos with minimal stress and burnout. By using simple tools like Post-it notes and a whiteboard, I'm able to capture and organize my ideas, making batch recording days a breeze.…
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Boost Your Event Attendance with LinkedIn Invitations | Step-by-Step Guide Ep 170
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14:53Boost Your Event Attendance with LinkedIn Invitations | Step-by-Step Guide This episode walks you through a step-by-step guide on how to invite your LinkedIn connections to your events, increasing your event attendance significantly. Learn how to navigate LinkedIn's event feature, use filters to target invitations, and send mass invites to your fir…
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100 - How To Keep Posting Video (Even When Life Get In The Way)
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7:28Send us a text Hey, I published 100 episodes!!! In this episode, I’m sharing a recent setback that led to a mindset shift and a new way of seeing content creation. It’s not about doing more. It’s about seeing differently. Even when you’re sick, sidelined, or just out of steam. This episode walks through the five-part framework that helped me keep s…
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How to Confidently SHIFT from Corporate to Solopreneur - Ep 169
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34:32In today's episode, we revisit a panel discussion from the March 2024 SHIFT LIVE-A-Thon event, focusing on how to confidently shift from corporate life to becoming a solopreneur. The panel features three inspiring women: Mindy Stern, Michelle B. Griffin, and Michelle Carley. Mindy shares insights from her corporate journey and offers valuable advic…
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Zoom Tips for Self-Employed Introverts - Ep 168
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15:44In today's episode, we revisit an insightful presentation by my good friend, Christopher G. Johnson, who shared valuable tips at the Shift LIVE-A-Thon event in September 2024. Full event details / playbacks at https://www.mellermarketing.com/introvertshift Christopher, a virtual event producer and owner of CalmClearMedia, offers practical advice sp…
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Considering Self-Employment? Here's What You Need to Know About Setting PRICES $$$ Ep 167
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1:06:31In this episode of our monthly VIP Office Hours for the self-employed, we dive into essential topics for those who are newly self-employed or considering self-employment. Watch it on YouTube: https://www.youtube.com/watch?v=7U1QxAMU0PU&t=25s?sub_confirmation=1 Highlights include discussions about setting your prices, when to raise them, and knowing…
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New Month, LinkedIn Page Invite Credits Reset - Ep 166
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15:13What are page invitation credits on LinkedIn? How do I grow my company page followers on LinkedIn? When should I invite my connections to follow my company page? In this podcast, I explain my techniques to use your LinkedIn page invitation credits to grow your company brand and your business on LinkedIn. Starting with the basics, I guide you throug…
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LinkedIn Retiring Website Link in Top Header Card - Ep 165
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7:03Why can't I add a website link to my LinkedIn profile? How do I add a website link to the top of my LinkedIn profile? Why can't I edit a website link in my LinkedIn profile? Did LinkedIn remove the website link feature? Word on the street is that LinkedIn is REMOVING the Website Link in Your Top Header Card -- here's what you need to know! LinkedIn…
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You've Appeared in LinkedIn "Searches." SO WHAT! Ep 164
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12:12In today's episode, I address a question from a client about LinkedIn search appearances and profile views. I explore the insignificance of search results and emphasize the value of profile views for self-employed individuals. We'll delve into how LinkedIn analytics can be misleading and why focusing on profile views is crucial. Additionally, I off…
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Tips for Posting on your LinkedIn Company Page Ep 163
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10:18Maximizing Your LinkedIn Company Page: Essential Tips and Strategies In this episode, inspired by a recent coaching session, I share practical tips on how to effectively use your LinkedIn company page. Learn why posting at least once a month is crucial, how to engage with your page followers, and build connections. I discuss a four-month content cy…
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VIP Office Hours: Health & Business Insurance for the Self-Employed - Ep 162
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1:01:16In this episode, I host the second Friday VIP office hours for the self-employed and those considering self-employment. Broadcasting from a beautiful day in Michigan, I set the stage for an insightful discussion. We address a YouTube live stream error, noting it might resonate with listeners facing similar issues. In the session, we discuss key asp…
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099 - Stop Overthinking Your Short Videos: Here’s What Actually Matters
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5:39Send us a text If you're a consultant, entrepreneur or business owner stressing about your imperfect videos, STOP right now. Because what your audience actually wants isn't what you think they do. In this solo episode, I share the concerns you probably have about creating videos. Like worrying about how you look or sound, if you know enough to teac…
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Pro Tips for Creating Playbacks of Group Coaching Calls - Ep 161
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13:04Do you offer group coaching calls? Listen to this episode to hear my pro tips about creating playbacks in an effective and efficient way. In this episode, I detail my process for making group coaching call playbacks available to my members. I walk through using Zoom for live calls, utilizing caption tools, and the AI meeting summary feature. Post-s…
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098 - 10 Game-Changing ChatGPT Prompts To Get You Better Results
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7:30Send us a text If you’ve ever asked ChatGPT for help and ended up with a long-winded mess full of buzzwords, fluff, or flat-out nonsense, you’re not alone. In this episode, I’m breaking down exactly how to get smarter, faster, and more useful output from ChatGPT using clear, direct prompts that actually work. In this solo episode, I share 10 practi…
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Why Automation to Grow Your LinkedIn Network ANNOYS Everyone Ep 160
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13:04In this episode, I discuss why using automation to grow your LinkedIn network is annoying for everyone. I'll explore how automated messages are easily detectable and often irrelevant, a clear violation of LinkedIn's terms of service, and the dishonesty associated with these tactics. I share my personal experiences and the negative impact of automat…
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097 - Expand Your Audience By Translating Your Book Into Another Language (Here’s How One Author Did It)
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27:54Send us a text Publishing your book in another language isn’t just a technical process it’s a chance to expand your reach and impact entirely new audiences. In this episode, we explored what it really takes, from finding the right translator to reworking visuals and launching like it’s a brand new book. I was excited to have Tiina Jarvet, headhunte…
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VIP Office Hours Kickoff: Navigating Self-Employment Ep 159
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1:09:15In the first session of our VIP Office Hours, we focused on those considering self-employment. I shared my journey from corporate to self-employment and highlighted the importance of identifying one’s market niche. The session included valuable introductions and advice from our all-star participants, emphasizing the challenges and rewards of being …
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096 - 5 Essentials I Wish I Knew When I Started My First Podcast In 2020
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12:42Send us a text If you're a new or aspiring podcaster, this episode will give you a real-world look at what it’s like to build and grow a show. I share what I’ve learned the hard way after five years and two podcasts. In this solo episode, I share the techniques I wish I knew when I started podcasting 5 years ago. From choosing a format to staying c…
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095 - How To Build (And Monetize) Your YouTube Channel
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30:01Send us a text If you're looking to grow a YouTube channel, this episode breaks it down simply. We talked about the common mistakes people make—like disorganization and waiting to hit 1,000 subs—when in reality, you can start making money much earlier. It’s all about being intentional with your content. I was delighted to have Vickie O'Neil, YouTub…
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LinkedIn Profile Mini-Audit: Julie Kleinhans Ep 158
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11:43In this LinkedIn profile mini audit, I review Julie Kleinhans' profile and provide tips for optimization. Julie, the founder of Reshape and Recover, helps people overcome food addiction and emotional eating through her Christ-centered 12-step program. Key suggestions include adding descriptive text to her top header card website link, enhancing the…
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