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If you’re a content creator looking to build visibility and attract opportunities on LinkedIn, this episode is for you!

I was delighted to be joined by my friend and colleague Brenda Meller, a LinkedIn Coach and Course Creator who helps professionals and business owners get a bigger slice of the LinkedIn pie.

We dive into the key differences between LinkedIn and other social platforms, how to develop a content strategy that actually works, and simple ways to start showing up—even if you’re hesitant to post.

Key Topics Included

🔹LinkedIn is not Facebook—But It’s Still Social - While LinkedIn is a professional platform, it’s also about building relationships, not just pushing content. Understanding your audience’s mindset on LinkedIn is key to creating the right type of content.

🔹 Content Without Strategy is a Common Pitfall - Posting without a plan won’t get you results. Brenda compares strategy to a road trip—you need a clear destination and a route to get there. Know your goals and audience before posting.

🔹 You Don’t Have to Post Every Day—Start Small - If you’re new to creating content, engage first by commenting and reacting to posts. Then, start posting once a week—even a simple repost with your thoughts can help you get comfortable.

🔹 You Only Need to Know a Little More Than Your Audience - Imposter syndrome holds many people back, but you don’t need to be the ultimate expert. Speak to your target audience, not your peers, and share knowledge that will genuinely help them.

🔹 80/20 Rule: Sell Less, Give More Value - Only 20% of your posts should promote your services—the other 80% should educate, inspire, or entertain. This builds trust and keeps your audience engaged, rather than feeling like they’re being sold to constantly.

🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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