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AI Can’t Fix Bad Marketing: Why Effectiveness Beats Efficiency Every Time

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Manage episode 479568497 series 3286649
Content provided by Baylee Gunnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Baylee Gunnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

AI can speed things up. But does it help you sell? In this episode of Content Logistics, Baylee Gunnell sits down with digital strategist Mike Moran to talk about the real metric that matters: effectiveness. With decades of experience in search, content, and AI, Mike pulls back the curtain on why chasing efficiency can quietly sink your marketing.

He explains how most B2B teams measure the wrong things—like traffic and rankings—instead of tracking the behaviors that signal buyer intent. Mike shares clear ways to spot if your content is working long before a form fill. He walks through overlooked strategies like using first-party data, smart micro-conversions, and JavaScript to track real engagement.

Mike also shows how marketers can use AI—not to replace content creators—but to run better tests, make faster changes, and improve conversion paths. If you’ve been stuck in analysis paralysis or chasing vanity metrics, this episode is a wake-up call.
https://mikemoran.com

http://www.converseon.com

https://sharedaudiences.com/

  continue reading

64 episodes

Artwork
iconShare
 
Manage episode 479568497 series 3286649
Content provided by Baylee Gunnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Baylee Gunnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

AI can speed things up. But does it help you sell? In this episode of Content Logistics, Baylee Gunnell sits down with digital strategist Mike Moran to talk about the real metric that matters: effectiveness. With decades of experience in search, content, and AI, Mike pulls back the curtain on why chasing efficiency can quietly sink your marketing.

He explains how most B2B teams measure the wrong things—like traffic and rankings—instead of tracking the behaviors that signal buyer intent. Mike shares clear ways to spot if your content is working long before a form fill. He walks through overlooked strategies like using first-party data, smart micro-conversions, and JavaScript to track real engagement.

Mike also shows how marketers can use AI—not to replace content creators—but to run better tests, make faster changes, and improve conversion paths. If you’ve been stuck in analysis paralysis or chasing vanity metrics, this episode is a wake-up call.
https://mikemoran.com

http://www.converseon.com

https://sharedaudiences.com/

  continue reading

64 episodes

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