How To Build A Sellable Consulting Firm With David C. Baker Consulting Success podcast

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How To Build A Sellable Consulting Firm with David C. Baker

2d ago 40:36

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Is your firm's growth strategy inadvertently creating more complexity and less value? David C. Baker, Practice Lead, Advisory Services at Punctuation, and leading expert in strategy and M&A, joins Michael today to challenge conventional wisdom and reveal the fact that fear of insufficient work often dilutes positioning, turning specialists into undifferentiated generalists.

David dissects firm growth, the generalist/specialist paradox, and effective marketing, and explains why truly insightful marketing, distinct from mere content, must offer a clear, research-backed, and memorable point of view. He shares his rebranding journey to Punctuation, the impetus for his new M&A book, and current M&A trends favoring sellers. David also offers a pragmatic view on AI, emphasizing its role in enabling better, not just faster, work. Tune in now and learn the critical factors enhancing a firm's sellability and overall health.

In this episode, you will learn about:

Fear of insufficient work as the biggest positioning obstacle.
Generalist versus specialist firm dynamics and evolution.
Distinguishing insightful from standard content marketing.
Strategic publishing for impactful, resonant messages.
Current M&A trends, including a seller's market.
Key factors for higher valuations: profit, process, team.
Optimizing client concentration and recurring revenue.
David's "Sellability Index" for firm valuation.
Challenging the "always growing" expectation for fulfillment.
Leveraging AI for research and strategy as an opportunity.

Welcome to the Consulting Success podcast. I'm your host Michael Zipursky, and in this podcast, we're going to dive deep into the world of elite consultants where you're going to learn the strategies, tactics and mindset to grow a highly profitable and successful consulting business.

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So don't wait years to find clarity. If you're committed and serious about reaching a new level of success in your consulting business, go ahead and schedule your free growth session. Get in touch today. Just visit Consulting Success - Grow to book your free call today.

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