In this episode of Consulting Spotlight, host Michael Bernzweig interviews Matthew Edgar, co-founder and technical SEO consultant at Elementive. They discuss the critical role of technical SEO in ensuring that websites are properly crawled and indexed by search engines. Matthew shares insights on the importance of foundational SEO practices, the need for collaboration between marketing and IT, and the challenges organizations face in the technical SEO landscape. The conversation also touches on the impact of AI on SEO strategies and the importance of internal and external links. Matthew provides examples of common technical issues and shares a success story of a client who improved their website's performance through technical SEO efforts.

Takeaways

• Technical SEO is essential for website visibility.
• Foundational aspects of SEO must be prioritized.
• Client onboarding should be customized, not standardized.
• SEO is a long-term strategy, not a quick fix.
• Collaboration between marketing and IT is crucial for success.
• Common technical challenges include rendering and site structure issues.
• AI is changing the landscape of SEO and development.
• Crawl budget is a myth for most websites.
• Internal links are vital for discoverability and topic relevance.
• Traffic drops often indicate underlying technical problems.

Sound Bites

• "If Google can't get to your site, nothing else matters."
• "SEO is a long-term game."
• "Technical SEO fits somewhere in between marketing and IT."
• "Rendering issues are a common challenge."
• "Crawl budget is more of a myth."
• "Internal links are way more important for discoverability."
• "AI is changing development and speeding up processes."
• "If you see major spikes in Google Search Console, investigate."
• "Traffic drops often indicate technical issues."

Chapters

• 00:00 Introduction to Technical SEO and Elementive
• 02:55 The Importance of Technical SEO Foundations
• 05:54 Client Onboarding and Custom Audits
• 08:56 SEO as a Long-Term Strategy
• 11:46 Collaboration Between Marketing and IT
• 14:59 Common Technical SEO Challenges
• 17:53 The Impact of AI on SEO
• 21:10 The Role of Technical SEO in Implementation
• 23:55 Emerging Trends in SEO
• 26:57 Crawl Budget and Link Importance
• 29:51 Client Success Stories and Future of SEO

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