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In this episode of Consulting Leaders, we dive into the evolving landscape of digital content strategy with Lindsey Chastain, founder and CEO of The Writing Detective. With a background in PR, journalism, and ghostwriting, Lindsey brings a detective’s eye to brand storytelling, helping B2B leaders cut through digital noise with content that actually converts. Whether it’s executive thought leadership or SEO strategy, Lindsey understands what it takes to stay relevant and searchable in an AI-driven, zero-click world.

She shares actionable insights on how businesses can adapt to the rise of AI snippets in search, use podcasts as powerful PR tools, and create content strategies that serve both search engines and human audiences. For anyone looking to sharpen their brand visibility or make a splash in earned media, this episode is a must-listen.

Whether you're running a digital agency, launching a podcast, or leading a B2B brand through shifting SEO terrain, Lindsey lays out a grounded, tactical approach to content and PR that delivers long-term value.

What You’ll Learn in This Episode:

• What a zero-click environment is and how it’s reshaping SEO.
• How to turn podcasts into powerful PR and search tools.
• The right way to use transcripts (and when articles beat them).
• Tips for guest podcasting vs. starting your own—and how to do both well.
• Why visibility, not perfection, is still the name of the game.

[00:00] Lindsey’s background: from newspaper editor to digital marketing detective

[02:09] Understanding the zero-click environment and AI snippets

[06:57] What content works now: headers, scannability, and avoiding “walls of text”

[11:14] Transcripts vs. SEO articles: which helps podcast visibility more?

[21:02] Guesting vs. hosting: what works, how to plan, and when to commit

[29:07] PR prep and podcast planning: the strategy behind making impact

[33:38] What won’t change: why visibility will always drive business

[35:08] Where to find Lindsey and The Writing Detective online

Follow Lindsey Chastain:

• LinkedIn: https://www.linkedin.com/in/lindseychastain42/
• The Writing Detective: https://writingdetective.com/

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
• Gha Marketing Website: https://ghapodcast.com/

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• Tiktok: https://www.tiktok.com/@gha_marketing
• Twitter: https://twitter.com/GHAMarketing_
• Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/