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In this episode of Consulting Leaders, we chat with William (Bill) Kennedy, Managing Partner at Ardan Labs in Miami, Florida. Bill is an expert in Go programming, Rust, and Kubernetes, and is passionate about helping engineers become better at their craft. He shares insights on his podcast journey, the content strategy behind it, and the power of creating valuable content without focusing on immediate returns.

Bill talks about his unconventional approach to podcasting, focusing on unscripted, genuine conversations rather than pre-interviews or scripted questions. He reflects on his years of producing content, his thoughts on the podcasting industry, and how he’s managed to sustain his show for over 130 episodes.

For tech companies or individuals looking to use podcasts as a business tool, Bill’s advice on building trust, maintaining consistency, and finding a unique voice is invaluable. He also discusses the importance of karma in business and how podcasting helps build that goodwill over time.

What You’ll Learn in This Episode:

• How Bill uses podcasting as a tool for content creation, not just business promotion.
• Why unscripted, raw conversations lead to the best podcast episodes.
• The challenges and benefits of maintaining a long-form podcast.
• How to sustain a podcast over time without burnout, even with a busy schedule.
• The concept of karma in business and how it relates to podcasting.
• Bill’s unique take on why podcasts should be consistent and maintain a predictable release schedule.

[00:00] Introduction to Bill and his podcast journey

[03:07] Why Bill's podcast is more about sharing stories than traditional marketing

[08:00] Redefining success, freedom, and the $5M life philosophy

[11:19] The importance of long-form content and avoiding short attention span trends

[19:05] The importance of cadence, time zones, and reliability in publishing

[22:00] The role of karma and goodwill in Bill's business and podcasting approach

[35:17] Bill’s take on in-person podcasting and the power of real-time interaction

[45:08] Bill's advice for tech companies starting a podcast

Follow William (Bill) Kennedy:

• LinkedIn: https://www.linkedin.com/in/william-kennedy-5b318778/
• Arden Labs: https://www.linkedin.com/company/ardanlabs/

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
• Gha Marketing Website: https://ghapodcast.com/

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• Tiktok: https://www.tiktok.com/@gha_marketing
• Twitter: https://twitter.com/GHAMarketing_
• Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/