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Charles H. Green has dedicated his career to helping professionals become trusted advisors rather than transactional experts. With decades of experience in consulting and professional services, he developed the Trust Equation, a simple but powerful model that explains why clients choose to believe in and work with certain advisors.

He is the co-author of The Trusted Advisor and The Trusted Advisor Fieldbook, two books that shaped how consultants think about influence, partnership, and selling. Through Trusted Advisor Associates, he equips leaders and teams with training, diagnostics, and coaching that turn trust into a measurable and repeatable capability.

For consulting founders navigating complex client dynamics, long sales cycles, and demanding expectations, Charlie s work offers a rare combination of clarity and practicality, grounded in human psychology and decades of real-world experience.

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Proposed Interview Structure:

1. You’ve built your entire career around trust in professional relationships. What first drew you into consulting, and later, into making trust your life’s work?

2. From your own consulting work, what client challenge do you personally find most important to solve, the issue that keeps you motivated to do this work?

3. Today, who are the businesses that get the most value from your work? And within those organizations, who typically champions a trust-based approach?

4. Trusted Advisor Associates has been around for decades. What consistently brings new clients to your work, and what have you found most effective for earning trust before a project even begins?

5. When you’re selling your own work, how do you personally approach the buying process, from that first conversation to helping a client feel confident saying yes?

6. Once a client begins working with you, what do you do to make sure they keep coming back? How do you maintain long-term relationships and ensure the trust only deepens over time?

7. In your own consulting practice, where do you find yourself most stuck right now, if at all, whether it’s scaling the message, reaching new audiences, or evolving the methodology?

8. Looking ahead as a consultant yourself, where do you see the biggest opportunities for your own work in the next few years?

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Know more about Charles H. Green

Website Link: https://trustedadvisor.com/

Connect with Charles H. Green

LinkedIn link: https://www.linkedin.com/in/charleshgreen/

Email: [email protected]

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/