Rob Freedman: Empathy-Led Buyer Interviews & Turning Customers Into Evangelists

Rob Freedman: Empathy-Led Buyer Interviews & Turning Customers Into Evangelists - Episode #13

3M ago 38:17

Content provided by Ringmaster. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ringmaster or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How can marketers use empathy and customer storytelling to drive B2B growth?

In this episode of Connect To Market, host Casey Cheshire welcomes Rob Freedman, Vice President of Marketing and Partnership at EZO, to explore the power of empathetic marketing and authentic customer storytelling. The conversation centers on how listening deeply to customers can transform them into brand champions and fuel sustainable B2B growth.

He shares actionable strategies for mining customer stories, leading customer interviews, and creating internal alignment to strengthen go-to-market efforts. Rob also emphasizes the value of measuring engagement and leveraging data without losing the human connection that drives great marketing.

In this episode, we cover:

Turning customer stories into powerful marketing narratives
Leading with empathy to build authentic customer connections
Creating internal alignment to support storytelling at scale
Measuring engagement to guide strategy and prove impact

If you’re a B2B marketer looking to deepen audience connections and lead with empathy, Rob’s approach offers a clear and compelling blueprint for building trust, alignment, and long-term success.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Rob:

LinkedIn: https://www.linkedin.com/in/robfreedman
Twitter: https://x.com/robfreedman
EZO: https://ezo.io/

Ways to Tune In:

Spotify: https://open.spotify.com/show/01kCcPP1ib9MSE9aNb5SQa
Apple Podcasts: https://podcasts.apple.com/podcast/connect-to-market/id1822777920
Amazon Music: https://music.amazon.com/podcasts/b5c3fb03-482f-4496-bcd0-82c1d66fed3d
iHeart Radio: https://iheart.com/podcast/282837141/
Podchaser: https://www.podchaser.com/podcasts/connect-to-market-6138391
YouTube: https://www.youtube.com/playlist?list=PLP_sn6_Cwun_qxaOz94Epgf6zdqeTFjJV

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

26 episodes