Mike Montague: Audience Refinement, Tailored Communication & Scalable AI Messaging

Mike Montague: Audience Refinement, Tailored Communication & Scalable AI Messaging - Episode #14

8d ago 45:22

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How can marketers harness AI to create personalized, scalable, and effective marketing strategies?

In this episode of Connect to Market, host Casey Cheshire welcomes Mike Montague, Founder of Avenue9 and Host of Human-First AI Marketing Podcast, to explore how AI-driven marketing can unlock new levels of connection and efficiency. The conversation dives into how storytelling, audience understanding, and AI tools come together to elevate marketing efforts.

Mike shares actionable strategies for building trust through storytelling, qualifying audience personas, integrating AI for automation and scaling, and tailoring communications using personality insights. He also highlights the importance of continually refining your approach to discover the ‘aha’ moments that resonate deeply with your audience.

In this episode, we cover:

Building trust through storytelling and connecting with audiences
Qualifying and understanding diverse audience personas
Crafting scalable and adaptable marketing stories with AI
Integrating and automating AI tools to streamline marketing

If you’re a marketing leader looking to leverage AI to enhance connection, creativity, and efficiency, Mike’s insights offer a practical and inspiring framework to elevate your marketing strategy.

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Connect with Mike:

LinkedIn: https://www.linkedin.com/in/mikedmontague/
Company website: avenue9.com
Human-First AI Marketing: https://podcast.avenue9.com/2435068/follow
Books: amazon.com/author/mikemontague

Ways to Tune In:

Spotify: https://open.spotify.com/show/01kCcPP1ib9MSE9aNb5SQa
Apple Podcasts: https://podcasts.apple.com/podcast/connect-to-market/id1822777920
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Podchaser: https://www.podchaser.com/podcasts/connect-to-market-6138391
YouTube: https://www.youtube.com/playlist?list=PLP_sn6_Cwun_qxaOz94Epgf6zdqeTFjJV

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17 episodes