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24: Clarify Your Message and Tell Your Brand Story
Manage episode 322360224 series 3325152
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You want to stay relevant. Yet when you are disconnected with the customer need our solution addresses, you will become boring and not important to their survival. To get your customer's (or anyone's)attention, filter your message through the Storybrand Framework. When you do this, you will have a priceless Brandscript that can be used to make all sorts of compelling messages that will fuel ALL of your confident collaborations!
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