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#117 – How the Middle East's leading food retailer is adapting to e-commerce demands – Rajiv Warrier, Choithrams

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Manage episode 367937944 series 2454573
Content provided by Oskar and Alexander Graf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oskar and Alexander Graf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Join me, Alexander Graf, in episode #117 of Commerce Talks as I sit down with Rajiv Warrier, CEO of Choithrams, at the Seamless Conference in Dubai. We delve into how the Middle East's leading food retailer is navigating the evolving e-commerce landscape. Rajiv shares insights on Choithrams' journey from its origins in Sierra Leone to becoming a retail powerhouse in the UAE, Bahrain, and Qatar. Discover how Choithrams was an early adopter of online shopping in 2015 and how it has adapted to post-pandemic consumer demands. We discuss the balance between simplicity and technological investment, the role of marketplaces like Instashop, and the unique customer experiences offered through platforms like WhatsApp. Tune in to learn how Choithrams is making its mark in the competitive world of e-commerce.
  continue reading

159 episodes

Artwork
iconShare
 
Manage episode 367937944 series 2454573
Content provided by Oskar and Alexander Graf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oskar and Alexander Graf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Join me, Alexander Graf, in episode #117 of Commerce Talks as I sit down with Rajiv Warrier, CEO of Choithrams, at the Seamless Conference in Dubai. We delve into how the Middle East's leading food retailer is navigating the evolving e-commerce landscape. Rajiv shares insights on Choithrams' journey from its origins in Sierra Leone to becoming a retail powerhouse in the UAE, Bahrain, and Qatar. Discover how Choithrams was an early adopter of online shopping in 2015 and how it has adapted to post-pandemic consumer demands. We discuss the balance between simplicity and technological investment, the role of marketplaces like Instashop, and the unique customer experiences offered through platforms like WhatsApp. Tune in to learn how Choithrams is making its mark in the competitive world of e-commerce.
  continue reading

159 episodes

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