E-commerce is being revolutionized through AI and technology integration in this episode. Adam Bezemek, Director of Experience Engineering at VF Corp, discusses the transformation of iconic brands like Vans, The North Face, and Timberland using headless commerce and composable storefronts. Dive into the challenges of internationalization, the role of AI in product discovery, and the importance of data-driven decision-making.

Learn about VF Corp's collaboration with industry leaders like Netlify, Bloomreach, and Salesforce Commerce Cloud, and how embedding engineers within brand teams enhances consumer journeys. This episode emphasizes the balance between maintaining brand heritage and leveraging modern technology for a seamless shopping experience.

Show Highlights:

• The implementation of headless commerce and composable storefronts to create customizable, brand-specific digital experiences
• The integration of AI in e-commerce to revolutionize product discovery and enhance consumer shopping experiences
• The strategy of embedding engineers within brand teams to align technology solutions with consumer journeys and ensure data-driven decision-making
• The importance of maintaining consistency and optimizing performance in e-commerce to enable breakthrough innovations
• Techniques for leveraging data, A/B testing, and feature flagging to refine strategies and drive retail innovation

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Supporting Resources:

Adam Bezemek: LinkedIn - https://www.linkedin.com/in/adam-bezemek/ | VF Corporation - https://www.vfc.com/

Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/

Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.