In this episode, we talk with Nathan Marcus, co-founder of Superpilot and former builder of Salesforce Commerce Cloud, about the role of AI agents in e-commerce. Nathan discusses how Superpilot is revolutionizing the industry by integrating AI agents with Salesforce Commerce Cloud to enhance operational efficiency and growth. The conversation explores the concept of persona-based AI agents that support human teams by automating tasks such as competitive analysis and product launches.

The episode also introduces the "context lake" concept, which helps AI agents make informed decisions based on a company's unique business environment. Nathan highlights the potential for AI to optimize revenue and customer acquisition, emphasizing the importance of integrating AI solutions into commerce strategies to remain competitive in challenging economic times.

Show Highlights:

• How Superpilot integrates with Salesforce Commerce Cloud to enhance operations through persona-based AI agents
• Agent Engine Optimization (AEO) and its impact on SEO and e-commerce discoverability
• The symbiotic relationship between AI agents and human teams to maximize operational efficiency
• The future potential and collaboration opportunities between Superpilot and Salesforce Commerce Cloud

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Supporting Resources:

Nathan Marcus - LinkedIn: https://www.linkedin.com/in/marcustechnologies/ | Superpilot: https://www.Superpilot.com/

Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/

Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.