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In this episode of Coffee in the Barn, we dive into the dynamic world of trade shows with industry expert Mark Ghaffori, who brings over 15 years of experience in organizing, strategizing, and elevating exhibitions across every sector imaginable.

From agricultural expos to tech conferences, Mark shares what truly makes a trade show successful—and it's more than just flashy booths and freebies. We explore how to create meaningful connections, maximize ROI, and design interactive experiences that leave lasting impressions. Plus, we tackle the evolving challenges of balancing family life with professional commitments in an industry known for its hectic pace and constant travel.

Whether you're an exhibitor, attendee, or event planner, this episode is packed with actionable strategies to transform how you approach trade shows—before, during, and after the event.

What You’ll Learn in This Episode:

✔️ How to stand out as an exhibitor without relying on giveaways
✔️ Pre-show, during-show, and post-show tactics to boost ROI
✔️ The future of trade shows in a hybrid and digital world
✔️ Why location, experience, and purposeful planning matter more than ever
✔️ The importance of avoiding the "same as last year" trap in event planning

🔹 Guest Spotlight: Mark Ghaffori

• Founder of AlphaTooth, a company focused on innovative trade show strategies and experiential event design
• 15+ years in trade show and exhibition management
• Specialist in experiential event design and strategy
• Advocate for balancing professional success with personal well-being
• Expert in optimizing event ROI and customer engagement

🎧 Tune in for behind-the-scenes insights, fun trade show stories (including concerts on the 50-yard line!), and tips to make every event count—whether you're on the show floor or planning from behind the scenes.

Resources & Links:

🔗 Connect with Mark Ghaffori on LinkedIn: https://www.linkedin.com/in/marc-ghafoori-20753a55/
🌐 Explore Mark’s work and event strategies at AlphaTooth: https://www.alphatooth.com/
🌱 Learn more about Animistic: https://animistic.co/

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