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Riley Collins - The Basics of LinkedIn Advertising
Manage episode 496263227 series 3359395
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We’re exploring what sets LinkedIn Ads apart from other platforms and who should actually be using them. Riley will share key insights on how to create effective LinkedIn campaigns when you’re just starting out.
Riley Collins
This cocktail is our twist on a classic Tom Collins, customized to suit our guest Riley’s unique palate. We swapped out a few ingredients to better reflect his preferences, keeping it crisp and refreshing while adding a subtle layer of sweetness. It’s a familiar favorite with a personalized touch.
Ingredients:
- 3 Luxardo cherries
- 0.5 oz gin
- 0.5 oz fresh lemon juice
- 0.33 oz elderflower syrup
- 0.75 oz fresh grapefruit juice
- 0.75 oz cranberry juice
- 0.25 oz yellow Chartreuse
- Soda water (to top)
Directions:
1. Muddle the cherries in a shaker.
2. Combine the remaining ingredients, except soda water, and shake with ice.
3. Fine-strain into an ice-filled glass,
4. top with soda and garnish.
Chapters
1. Introduction and Drink Recipe (00:00:00)
2. LinkedIn Ads vs Other Platforms (00:05:25)
3. LinkedIn Ad Formats and Funnel Strategy (00:09:30)
4. Budget Considerations for LinkedIn (00:16:35)
5. Pro Tips and Avoiding Common Mistakes (00:21:20)
6. Thought Leadership Ads Feature (00:25:13)
7. Final Thoughts and Closing (00:28:00)
110 episodes
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