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What Should Marketers Focus on in Q4

In this episode, we’re kicking off Q4 with a look at the state of marketing. We’ll share our biggest thoughts on what’s driving change right now and highlight the challenges and opportunities that will define how marketers finish the year strong.

Pumpkin Spice White Russian

This cocktail has everything you want in a fall drink. Think of it as the after-5 p.m. version of your morning pumpkin spice latte, but without the long wait in line. Smooth coffee notes, creamy richness and a hint of pumpkin pie spice make it a perfect seasonal sipper.

Ingredients (makes 4):

• 4 gingersnap cookies, crumbled (for rim)
• 1 tsp. honey (for rim)
• 6 oz. coffee liqueur (such as Kahlúa)
• 5 oz. vodka
• 1 tsp. pumpkin pie spice
• 6 oz. heavy cream

Directions:

1. Place crumbled cookies on a plate. Rub rims of 4 glasses with honey and dip in cookie crumbs to coat.
2. Whisk together coffee liqueur, vodka and pumpkin pie spice in a measuring cup.
3. Pour into prepared glasses, dividing evenly; add ice.
4. Top each glass with heavy cream and serve immediately.

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Hosts: Rich Mackey & Catelin Drey
Producer: Zac Hazen
About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.
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