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Is Direct Mail Still Worth It in 2025? Here’s What the Data Says
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Is Direct Mail Marketing Worth It?
If you could achieve an 80 to 90% open rate on your next marketing campaign, would you go for it? Even if it’s a direct mail campaign? In this episode, we’re exploring whether direct mail still works in 2025, what the data shows and our thoughts on the topic.
Brandy Alexander
The Brandy Alexander is a creamy, decadent cocktail that gained popularity in the 1970s, particularly in upscale Manhattan bars. It’s a brandy-based variation of the original Alexander, a pre-Prohibition cocktail made with gin, crème de cacao and cream. The original is believed to have been created by bartender Troy Alexander at NYC’s Hotel Rector.
Ingredients:
- 1 1/2 oz. cognac
- 1 oz. dark creme de cacao
- 1 oz. heavy cream
- Garnish: grated nutmeg
Directions:
- Add cognac, dark creme de cacao and heavy cream into a shaker with ice and shake until well-chilled.
- Strain into a chilled cocktail glass or a coupe glass.
- Garnish with freshly grated nutmeg.
Chapters
1. Is Direct Mail Worth the Hype? (00:00:00)
2. Brandy Alexander Cocktail Break (00:06:27)
3. Direct Mail Statistics That Surprise (00:14:16)
4. Deceptive Mail and Consumer Skepticism (00:17:47)
5. Integrated Marketing Approach (00:19:15)
6. Smart Direct Mail Implementation Tips (00:24:34)
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