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A Marketing Experiment We’re Trying in 2026
Manage episode 521480442 series 3359395
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Chapters
1. Cold Open: Defying Best Practices (00:00:00)
2. Host Swap And Format Shift (00:00:27)
3. What Performance Max Actually Is (00:01:02)
4. Cocktail Break: The Anna Banana (00:01:55)
5. Why A PMax-Only Test (00:05:48)
6. Do You Really Need Search (00:07:20)
7. How PMax Builds And Uses Assets (00:09:15)
8. Service Vs Product Hypothesis (00:12:03)
9. Experiment Design And Variables (00:14:06)
10. Bold Predictions And Google Incentives (00:17:36)
11. Defining Success Metrics (00:21:05)
12. Recap And How To Engage (00:24:00)
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