Why The Perfect Coaching Offer Requires Killing Your Ego First
Manage episode 495566165 series 3523780
The journey of creating a truly effective offer is nothing short of a spiritual transformation that demands we leave our egos at the door. Are you struggling to attract clients despite knowing your coaching can transform lives? The answer might lie in your resistance to meeting clients where they actually are.
Through raw, personal examples from my fitness career, I share how I initially dreamed of training elite CrossFit competitors but had to pivot when reality showed my suburban gym members were busy professionals seeking better health, not competitive glory. Later, when I discovered the power of mindset and story work, I fell into the same trap online—trying to sell what I thought clients needed instead of what they were actively seeking. The painful result? Crickets in my DMs and a business that stalled.
The breakthrough came through a humbling realization: By insisting on selling "what they really need" rather than "what they think they want," I was letting my ego prevent me from serving people who could benefit from my skills. When I finally started talking about fitness results, hormonal optimization, and other tangible outcomes people were searching for, everything changed. Not only did leads return, but I could still deliver the deeper mindset work once clients were in my program—creating that magical moment where they exclaim, "This is so much more than I thought it would be!"
This mirrors Joseph Campbell's Hero's Journey perfectly. As guides, we must meet our heroes in their ordinary world, not try to sell them tools for an abyss they don't yet know exists. Your offer should serve as the gateway drug that brings clients in through what they want, then delivers the transformation they truly need. Are you ready to undergo this spiritual journey yourself, or will you continue fighting the ego death required to create an offer that actually serves both your clients and your business? The answer may determine whether you'll build the impact and income you desire or remain stuck wondering why qualified prospects aren't responding to your message.
Ready to transform your approach? Reach out on Instagram with what resonated from this message. Let's make something happen.
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Chapters
1. Creating World-Class Offers (00:00:00)
2. The Shift from Stories to Results (00:01:45)
3. Meeting Clients Where They Are (00:04:55)
4. The Gateway Drug Approach (00:07:11)
5. Unwinding Worthiness Issues (00:09:20)
6. Taking Action With Speed (00:11:50)
148 episodes