AI avatars are moving fast, faster than regulation, faster than most teams can adapt, and in some cases, faster than human comfort levels.

In this conversation, marketing leader Tomer Zuker breaks down what’s actually happening behind the scenes: the real technology, the ethical risks, and why brands are quietly preparing for a hybrid future of humans, agents, and fully conversational avatars.

Tomer shares what he’s seeing inside organizations adopting AI today, how synthetic influencers are reshaping audience expectations, and why authenticity now has two different meanings.

→ What AI avatars really are (and the two types every marketer should know)

→ How conversational avatars change customer experience

→ The ethics, risks, and trust dilemmas brands can’t ignore

→ When humans vs. avatars vs. AI agents make sense

→ Why the future of authenticity is more complex than it looks