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Episode #65- Take Time to Do Nothing for Better Productivity

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Manage episode 258313335 series 2537111
Content provided by The Content Marketing Institute and Content Marketing Institute (CMI). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Content Marketing Institute and Content Marketing Institute (CMI) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this week’s episode, Content Marketing Institute’s Robert Rose explains why making time to do nothing is one of the most productive choices you can make. He offers his fresh take on an article about how some companies are reexamining the quantity vs. quality content strategy (spoiler alert: that might not be the best idea). Robert chats with CMI Creative Director Joseph “JK” Kalinowski about taking time for creativity. And he points you to an interview with that master (and scholar) of creativity John Cleese. And that’s a wrap of the week ending April 10, 2020.

SPONSOR

Content Marketing University

The all-new 2020 curriculum features six courses from Robert Rose and 50-plus hours of ancillary content from top industry leaders diving deep into the topics you care about.

It’s perfect for enterprise brands and entire departments looking to hone their skills together and individual professionals wanting to advance their own practice of content marketing.

Use the discount code FRIEND200 for a $200 discount on access to the courses for an entire year when you register by April 30.

https://www.contentmarketinguniversity.com/

NEWS ITEM OF THE WEEK

With ad prices declining, creators increase their production volume

http://digiday.com/future-of-tv/with-ad-prices-declining-creators-increase-their-production-volume/

INTERVIEW OF THE WEEK

Joseph Kalinowski

Joseph Kalinowski has served as the Content Marketing Institute’s creative director since the organization’s beginning. He oversees the creative and art direction for all CMI, Content Marketing World, and ContentTECH projects. An art director for 18 years, JK’s been a student of creativity at least that long.

Get more JK:

Follow him on Twitter or Instagram

Read his blog posts on the CMI website

OUR CONTENT MARKETING IDEA OF THE WEEK

John Cleese on Creativity [Video]

https://contentmarketinginstitute.com/cco-digital/october-2019/john-cleese-creativity/

  continue reading

86 episodes

Artwork
iconShare
 
Manage episode 258313335 series 2537111
Content provided by The Content Marketing Institute and Content Marketing Institute (CMI). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Content Marketing Institute and Content Marketing Institute (CMI) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this week’s episode, Content Marketing Institute’s Robert Rose explains why making time to do nothing is one of the most productive choices you can make. He offers his fresh take on an article about how some companies are reexamining the quantity vs. quality content strategy (spoiler alert: that might not be the best idea). Robert chats with CMI Creative Director Joseph “JK” Kalinowski about taking time for creativity. And he points you to an interview with that master (and scholar) of creativity John Cleese. And that’s a wrap of the week ending April 10, 2020.

SPONSOR

Content Marketing University

The all-new 2020 curriculum features six courses from Robert Rose and 50-plus hours of ancillary content from top industry leaders diving deep into the topics you care about.

It’s perfect for enterprise brands and entire departments looking to hone their skills together and individual professionals wanting to advance their own practice of content marketing.

Use the discount code FRIEND200 for a $200 discount on access to the courses for an entire year when you register by April 30.

https://www.contentmarketinguniversity.com/

NEWS ITEM OF THE WEEK

With ad prices declining, creators increase their production volume

http://digiday.com/future-of-tv/with-ad-prices-declining-creators-increase-their-production-volume/

INTERVIEW OF THE WEEK

Joseph Kalinowski

Joseph Kalinowski has served as the Content Marketing Institute’s creative director since the organization’s beginning. He oversees the creative and art direction for all CMI, Content Marketing World, and ContentTECH projects. An art director for 18 years, JK’s been a student of creativity at least that long.

Get more JK:

Follow him on Twitter or Instagram

Read his blog posts on the CMI website

OUR CONTENT MARKETING IDEA OF THE WEEK

John Cleese on Creativity [Video]

https://contentmarketinginstitute.com/cco-digital/october-2019/john-cleese-creativity/

  continue reading

86 episodes

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