Episode #40 - Are You the Most Interesting Voice in the Room?

CMI Weekly Wrap

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In this episode, Content Marketing Institute’s Robert Rose explores how to find the heart in your thought leadership. Plus, he offers his take on an article suggesting publishers’ hearts aren’t in the subscriber game; interviews the author of a business book that offers surprising lessons from American transcendentalists; and he points to an article that will help give your content more heart and soul. And that’s a wrap for the week ending October 11, 2019.

SPONSOR

Demand Generation Summit – Free Webinar Event

October 23, 2019

10AM – 2PM

Join us to learn how you can combine the online and offline experience to make a lasting impact—all while streamlining your content creation, gathering audience data, and saving time and money. Drawing from our own engagement strategies to drive demand at events, we’ll walk you through our best practices that effectively scaled our resources and drove stellar results. It’s a free, virtual event dedicated to demand generation, created for all marketers to help show how their roles can impact demand and increase profitable customer action for their brand.

Speakers include Corinne Schmid, Chris Dayley, Michael Brown, Mark Bornstein and Carlos Hidalgo.

For more information and to register one webinar, the entire day, or to watch them all on demand if you aren’t available that day, visit: http://cmi.media/demandgen2019

NEWS ITEM of the Week

Why aren’t most publishers succeeding with subscriptions? Research suggests they may not be trying (hard enough)

https://whatsnewinpublishing.com/why-arent-most-publishers-succeeding-with-subscriptions-research-suggests-they-may-not-be-trying-hard-enough

INTERVIEW of the week

John Jantsch, President, Duct Tape Marketing

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network. He took a bit of time to chat with me about his latest book, (which I have to tell you is just wonderful) and it’s called The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business, is a daily reminder to entrepreneurs that a better you makes a better business.

For more info visit: https://ducttapemarketing.com/

OUR CONTENT MARKETING IDEA of the WEEK

13 Easy Tips to Give Your Content More Personality

https://contentmarketinginstitute.com/2019/08/content-personality-tips/

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