Episode #38 - You Won the Yes. Now What?

CMI Weekly Wrap

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6y ago 37:53

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As hard as getting buy-in for your content revolution is, getting that yes is the easy part. In this episode, Content Marketing Institute’s Robert Rose explains why it may get messy before it gets better. Plus, he delves into the evolution of what we think of as a magazine and what that says about the importance of shared definitions; he interviews one of content marketing’s original rebels about what happens when disruptors lose their cool factor; and lastly, he offers a resource for creating a complete editorial strategy for your own revolution. And that’s a wrap for the week ending September 27, 2019.

SPONSOR:

The Content Advisory

The Content Advisory was founded in 2010 by Robert Rose as the strategic education, consulting, and research group of The Content Marketing Institute. Over the last decade we’ve built a series of frameworks and approaches to help implement intelligent content strategies. We combine independent and pragmatic thinking across a group of independent thinking analysts, data scientists, journalists, and creative artists. The Content Advisory assembles agile teams to address specific challenges and help businesses to understand and meet the challenge of transforming their marketing into customer experiences. Since launching in 2010, we’ve worked with more than 200 organizations, including 15 of the Fortune 100. We’ve consulted directly with organizations such as Petco, UPS, McCormick Spices, Capital One, Dell, Caterpillar, Hewlett Packard, Microsoft, The Bill & Melinda Gates Foundation, and 3M.

Learn more at TCA.inc

NEWS ITEM of the Week

It’s time to rethink our definition of a magazine

https://whatsnewinpublishing.com/its-time-to-rethink-our-definition-of-a-magazine

INTERVIEW of the week

Doug Kessler, Co-Founder & Creative Director, Velocity Partners

Doug Kessler is co-founder and creative director of Velocity Partners, the London- and New York-based B2B content marketing agency (now part of the Next 15 group). Velocity won the Content Marketing Institute's Agency of the Year in 2016 and Doug refuses to stop mentioning it. He's written a lot about content marketing and has been an annoyingly ubiquitous presence on the speaking circuit too.

Learn more: https://velocitypartners.com/

CONTENT MARKETING IDEA of the WEEK

Got a Plan? Content Marketing Success Demands It

https://contentmarketinginstitute.com/2019/09/editorial-content-essentials/

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