Note: This episode is from a live presentation I gave about five years ago at a real estate investor meetup in Central PA in front of roughly 100 investors.

While some of my methods and systems have evolved since then, the core of my sales process is exactly the same today — focused on communication, problem-solving, and understanding motivation. These timeless principles still drive results in every market.

In this talk, I break down how I built my sales process from the ground up — long before Close Smarter Academy existed — and how the same approach continues to help real estate investors close more deals without pressure.

Here’s what you’ll hear:

• 🧠 How I evaluated my own sales process to start closing more deals
• 📈 The marketing strategies I used early on to generate consistent leads
• 🏠 How I handled in-person meetings with sellers before going virtual
• 💬 How I run my sales appointments today — with a heavy focus on rapport
• ❤️ Why solving problems and uncovering motivation always beats “closing tactics”

Even though this talk was recorded years ago, the message is still just as relevant — focus on people, listen deeply, and the deals will follow.

👉 Ready to take your sales skills to the next level? Book a free coaching call with Chris at wintheclose.com.

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