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How climate crashed the Super Bowl

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Manage episode 471122461 series 2942915
Content provided by Josie Colter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josie Colter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The world’s first climate ad aired at the Super Bowl earlier this year. What was it? How did it crash the world’s biggest stage for advertisers? And how well did it resonate? Here to explain how a simple but beautiful story about the power of a mother’s love managed to pull people’s heartstrings (and their purses!) is climate marketing professor John Marshall from the advertising firm for planet Earth, Potential Energy Coalition. Here’s how the campaign hit a home run for climate action.


Created by TEDxLondon

Executive produced by Josie Colter

Produced by Ben Beheshty

Hosted by Maryam Pasha and Ben Hurst

Communications by Tara Cooper and Issey Gladston


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

229 episodes

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How climate crashed the Super Bowl

Climate Curious

20 subscribers

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Manage episode 471122461 series 2942915
Content provided by Josie Colter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josie Colter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The world’s first climate ad aired at the Super Bowl earlier this year. What was it? How did it crash the world’s biggest stage for advertisers? And how well did it resonate? Here to explain how a simple but beautiful story about the power of a mother’s love managed to pull people’s heartstrings (and their purses!) is climate marketing professor John Marshall from the advertising firm for planet Earth, Potential Energy Coalition. Here’s how the campaign hit a home run for climate action.


Created by TEDxLondon

Executive produced by Josie Colter

Produced by Ben Beheshty

Hosted by Maryam Pasha and Ben Hurst

Communications by Tara Cooper and Issey Gladston


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

229 episodes

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