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Content provided by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Clienting #42: Tech Tools For Marketing

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Manage episode 242199935 series 1953795
Content provided by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Gyi and Kelly took a break from recording in August and they're super excited to be back, talking tech tools for internet marketing!

When it comes to marketing tools, make sure that you understand how to use them and that you are getting added ROI by using the tool.

Tools for PPC - Make sure to have tools for Speed, Mobile, and A/B testing.

  • Unbounce - landing pages
  • Optimizely for landing page testing
  • Keyword research tools
    • Answer The Public
    • Clearscope

Tools for SEO

  • Ask clients or non-lawyers how they would describe the searches they would do to get help for that issue.
  • Ahrefs
  • Keyword Planner
  • Google Search Console- check the impression data
  • SEMRush
  • Google Analytics

Tracking Tools

  • Whitespark
  • Brightlocal

Tools for Everything Else

  • Automation & social media planning tools:
    • Meet Edgar,
    • Sendible,
    • Hootsuite
    • Buffer
    • Later
    • Sprout- more expensive but has more options for larger firms
    • Mention
  • Social Media Ads:
    • AdEspresso
  • Image tools:
    • Biteable, Canva, Ripple, Over, Clipomatic for story captions.
  • Reviews:
    • GatherUp
    • Podium
  • Email Tools:
    • MailChimp
      • Facebook & Instagram Ads
      • Automation
  continue reading

58 episodes

Artwork
iconShare
 
Manage episode 242199935 series 1953795
Content provided by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Gyi and Kelly took a break from recording in August and they're super excited to be back, talking tech tools for internet marketing!

When it comes to marketing tools, make sure that you understand how to use them and that you are getting added ROI by using the tool.

Tools for PPC - Make sure to have tools for Speed, Mobile, and A/B testing.

  • Unbounce - landing pages
  • Optimizely for landing page testing
  • Keyword research tools
    • Answer The Public
    • Clearscope

Tools for SEO

  • Ask clients or non-lawyers how they would describe the searches they would do to get help for that issue.
  • Ahrefs
  • Keyword Planner
  • Google Search Console- check the impression data
  • SEMRush
  • Google Analytics

Tracking Tools

  • Whitespark
  • Brightlocal

Tools for Everything Else

  • Automation & social media planning tools:
    • Meet Edgar,
    • Sendible,
    • Hootsuite
    • Buffer
    • Later
    • Sprout- more expensive but has more options for larger firms
    • Mention
  • Social Media Ads:
    • AdEspresso
  • Image tools:
    • Biteable, Canva, Ripple, Over, Clipomatic for story captions.
  • Reviews:
    • GatherUp
    • Podium
  • Email Tools:
    • MailChimp
      • Facebook & Instagram Ads
      • Automation
  continue reading

58 episodes

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