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Content provided by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Clienting #24: Chris Gober on Marketing a Niche Practice

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Manage episode 221500712 series 1953795
Content provided by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Gyi and Kelly talk with Chris Gober about his unique practice areas and clientele.

Most of The Gober Firm's clients come through referrals and PR appearances, which holds interesting challenges for marketing. To help with this, Chris has used TV appearances to become a go-to Republican legal commentator and boost his credentials while reinforcing his brand.

Chris shares his perspective on Networking vs. Development and how he does both to add different elements to his life and business.

Chris uses Twitter and social media to share his political perspective and do authority marketing, newsjacking, create authenticity and maintain relevancy.

Chris Gober is the founder of The Gober Group, a 3-time Inc. 5000 law firm that represents changemaking companies, causes, and influencers across the United States. The firm’s clients include dozens of U.S. Senators and Representatives, professional sports franchises and leagues such as the Houston Texans, NBA, and PGA Tour, and disruptive companies and organizations such as DraftKings and the Blockchain Association.

References: Keith Ferazzi, GuestBooker.com, EO- Entrepreneur's Organization

  continue reading

58 episodes

Artwork
iconShare
 
Manage episode 221500712 series 1953795
Content provided by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Gyi and Kelly talk with Chris Gober about his unique practice areas and clientele.

Most of The Gober Firm's clients come through referrals and PR appearances, which holds interesting challenges for marketing. To help with this, Chris has used TV appearances to become a go-to Republican legal commentator and boost his credentials while reinforcing his brand.

Chris shares his perspective on Networking vs. Development and how he does both to add different elements to his life and business.

Chris uses Twitter and social media to share his political perspective and do authority marketing, newsjacking, create authenticity and maintain relevancy.

Chris Gober is the founder of The Gober Group, a 3-time Inc. 5000 law firm that represents changemaking companies, causes, and influencers across the United States. The firm’s clients include dozens of U.S. Senators and Representatives, professional sports franchises and leagues such as the Houston Texans, NBA, and PGA Tour, and disruptive companies and organizations such as DraftKings and the Blockchain Association.

References: Keith Ferazzi, GuestBooker.com, EO- Entrepreneur's Organization

  continue reading

58 episodes

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