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Content provided by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Clienting #17: Data-Based Legal Marketing w/Patrick Palace

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Manage episode 214841993 series 1953795
Content provided by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Gyi Tsakalakis and Kelly Street have the pleasure of speaking with Patrick Palace about how his firm, Palace Law, uses data to have better client development and marketing.

What are they doing?

  • Created a custom PNC (Potential New Client) sheet to identify good potential clients. They partnered with Suffolk Law School and David Calaruso to figure out who their ideal client and cases are
  • Using PatBot to give clients access to their case potential
  • How you can increase access to justice (and get more clients) by offering information and breaking down barriers
  • What watching your data can do- hint: increase the bottom line
  • Building out a team of non-lawyers to help the business grow
  • Marketing and business development must be a priority, in addition to practicing law

Try Patrick's wine! Sunken Cellars

  continue reading

58 episodes

Artwork
iconShare
 
Manage episode 214841993 series 1953795
Content provided by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Gyi Tsakalakis and Kelly Street have the pleasure of speaking with Patrick Palace about how his firm, Palace Law, uses data to have better client development and marketing.

What are they doing?

  • Created a custom PNC (Potential New Client) sheet to identify good potential clients. They partnered with Suffolk Law School and David Calaruso to figure out who their ideal client and cases are
  • Using PatBot to give clients access to their case potential
  • How you can increase access to justice (and get more clients) by offering information and breaking down barriers
  • What watching your data can do- hint: increase the bottom line
  • Building out a team of non-lawyers to help the business grow
  • Marketing and business development must be a priority, in addition to practicing law

Try Patrick's wine! Sunken Cellars

  continue reading

58 episodes

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