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Content provided by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Clienting #14: Text Messaging and Marketing with Marshall Lichty

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Manage episode 211212081 series 1953795
Content provided by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Gyi & Kelly were joined by Marshall Lichty to discuss how his role at a text messaging startup can work for lawyers and how he has learned to market law firms through trial and error.

We covered:

  • expectation setting
  • developing guidelines
  • cautionary tales for lawyer texting
  • onboarding for communication
  • how law firms need to focus more on sales and marketing

To learn more about Marshall and Lawyerist, go to http://go.lawyerist.com/clienting14. Connect with Marshall on LinkedIn and Twitter.

Marshall is the Editor in Chief at Lawyerist.com, the Chief Growth Officer and General Counsel at GroundSource.co, and a former owner, lawyer, and COO of a boutique business law firm in Minneapolis.

He helps Lawyerist build its tribe of small-firm and solo lawyers building sustainable law practices focused on client-centric services, future-oriented technology, profit-oriented business models, and access to justice.

He focuses on growing clients, revenue, and systems for GroundSource, helping deliver its mobile-messaging platform to brands looking for intimate, two-way discussions with their communities, clients, and stakeholders.

  continue reading

58 episodes

Artwork
iconShare
 
Manage episode 211212081 series 1953795
Content provided by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Gyi & Kelly were joined by Marshall Lichty to discuss how his role at a text messaging startup can work for lawyers and how he has learned to market law firms through trial and error.

We covered:

  • expectation setting
  • developing guidelines
  • cautionary tales for lawyer texting
  • onboarding for communication
  • how law firms need to focus more on sales and marketing

To learn more about Marshall and Lawyerist, go to http://go.lawyerist.com/clienting14. Connect with Marshall on LinkedIn and Twitter.

Marshall is the Editor in Chief at Lawyerist.com, the Chief Growth Officer and General Counsel at GroundSource.co, and a former owner, lawyer, and COO of a boutique business law firm in Minneapolis.

He helps Lawyerist build its tribe of small-firm and solo lawyers building sustainable law practices focused on client-centric services, future-oriented technology, profit-oriented business models, and access to justice.

He focuses on growing clients, revenue, and systems for GroundSource, helping deliver its mobile-messaging platform to brands looking for intimate, two-way discussions with their communities, clients, and stakeholders.

  continue reading

58 episodes

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